THE MEDIATING ROLE OF LOCAVORISM IN THE EFFECT OF LOCAL FOOD CONSUMPTION VALUE ON INTENTION TO PURCHASE LOCAL FOODS

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dc.contributor.authorBayar, Sinan Baran
dc.contributor.authorKement, Uzeyir
dc.contributor.authorDogan, Seden
dc.contributor.authorSengoz, Ayse
dc.contributor.authorErkol Bayram, Gul
dc.contributor.authorCobanoglu, Cihan
dc.date.accessioned2026-04-25T14:20:25Z
dc.date.available2026-04-25T14:20:25Z
dc.date.issued2025
dc.departmentSinop Üniversitesi
dc.description.abstractThe number of studies exploring attitudes toward local food is limited but growing. This research aims to fill the gap by testing food consumption value as a second-order construct and assessing its impact on attitudes toward local food, locavorism, and the intention to purchase local food. Additionally, the study examines the conditions that may influence the effect of food consumption value. The study sample consists of participants aged 18 and older who consume local food. The research model was analyzed for validity, reliability, and structural relationships using Smart PLS statistical software. The findings indicate that taste and quality values are significant in shaping attitudes toward local food, whereas price and prestige values did not have a positive effect on these attitudes. Moreover, the study shows that positive attitudes toward local food increase the intention to purchase it. Lastly, the elements of lionization and communalization were found to reinforce both positive attitudes toward local food and purchase intentions, while the element of opposition did not demonstrate this effect.
dc.identifier.doi10.30519/ahtr.1524550
dc.identifier.endpage397
dc.identifier.issn2147-9100
dc.identifier.issn2148-7316
dc.identifier.issue4
dc.identifier.orcid0000-0001-8547-7702
dc.identifier.orcid0000-0002-3190-9079
dc.identifier.orcid0000-0002-3039-3162
dc.identifier.orcid0000-0002-0311-9141
dc.identifier.orcid0000-0001-9764-2883
dc.identifier.scopus2-s2.0-105025643464
dc.identifier.scopusqualityQ2
dc.identifier.startpage369
dc.identifier.trdizinid1364641
dc.identifier.urihttps://doi.org/10.30519/ahtr.1524550
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1364641
dc.identifier.urihttps://hdl.handle.net/11486/8562
dc.identifier.volume13
dc.identifier.wosWOS:001490053600001
dc.identifier.wosqualityQ4
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.publisherAkdeniz Univ, Tourism Fac
dc.relation.ispartofAdvances in Hospitality and Tourism Research-Ahtr
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WOS_20260420
dc.subjectlocal food
dc.subjectpurchase intention
dc.subjectconsumption value
dc.subjectlocavorism
dc.subjectfood
dc.titleTHE MEDIATING ROLE OF LOCAVORISM IN THE EFFECT OF LOCAL FOOD CONSUMPTION VALUE ON INTENTION TO PURCHASE LOCAL FOODS
dc.typeArticle

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