Yazar "Kop, Aysegul Eda" seçeneğine göre listele

Listeleniyor 1 - 3 / 3
  • [ X ]
    Öğe
    Destination Marketing for Yoga, Meditation, Spa, and Ayurveda
    (Springer Nature, 2024) Kop, Aysegul Eda
    The increasing interest in yoga, meditation, SPAs, and Ayurveda has opened new opportunities in the tourism industry. The service industry, including tourism, is developed more in some countries that invest in providing yoga, meditation, SPA, and Ayurveda services and solutions and prepare special marketing offers to attract customers. They use traditional and digital marketing tools such as social media in combination. However, neither traditional marketing nor digital marketing usage alone will be beneficial. Therefore, tourism companies should integrate both online and offline marketing strategies together for a more efficient marketing plan and reach broader consumer segments. This chapter discusses yoga, meditation, SPAs, and Ayurveda as tourism products; the importance of yoga, meditation, SPAs, and Ayurveda as marketing tools; the design of marketing strategies for boosting regional and local competitiveness; how media is planned in destination marketing, the comparison of how traditional marketing, digital marketing, and social media marketing tools are used in advertising and promoting these products; and how the ways of integrated marketing communication tools influence yoga, meditation, SPAs, and Ayurveda tourism. © Springer Nature Singapore Pte Ltd 2024.
  • [ X ]
    Öğe
    The role and impact of technology, digitalisation, and social media on consumer experience in the tourism and hospitality industry: from the view of women entrepreneurs
    (IGI Global, 2023) Kop, Aysegul Eda
    This chapter discusses the widespread use of technology in the tourism and hospitality industry by Companies and how new technologies such as social media, virtual reality (VR), artificial intelligence (AI), and augmented reality (AR) technologies enhance consumer experience among visitors, current consumers, or potential consumers. Technology use is discussed within the tourism industry; its use by women entrepreneurs has also been detailed in this chapter. Lastly, the author has explored how the COVID-19pandemic influenced the tourism industry, if there are any differences among different genders and if women entrepreneurs could manage the process well enough compared to men entrepreneurs. © 2023, IGI Global. All rights reserved.
  • [ X ]
    Öğe
    Use of Media (Traditional/Digital) in Promoting Medical and Wellness Tourism
    (Springer Nature, 2024) Kop, Aysegul Eda
    The increasing interest in traveling for medical and wellness reasons opened new opportunities in the tourism industry in medical and wellness tourism. The service industry, including tourism, is developed more in some countries that invest in providing medical and wellness solutions and prepare special marketing offers to attract customers. The combination of technology, infrastructure, service provided by experienced staff, geographical location, and cultural assets of the countries make them attractive destinations popular with medical and wellness tourism worldwide. For that, they use traditional and digital marketing tools such as email, social media, and so on. However, neither traditional marketing nor digital marketing usage alone will be beneficial. Therefore, tourism companies are better able to integrate both online and offline marketing strategies for a more efficient marketing plan and to reach broader consumer segments. The importance of this chapter is to outline the combination of online and offline marketing tools that are used for medical and wellness tourism. This chapter starts with explanations and background information about medical and wellness tourism. Then, the following section discusses how medical and wellness tourists decide on medical and wellness treatments. Next, the influence of online and offline marketing tools and social media, specifically Word-of-Mouth (WOM), is explained. Finally, a conclusion is used to summarize the overall chapter. © Springer Nature Singapore Pte Ltd 2024.