Destination Marketing for Yoga, Meditation, Spa, and Ayurveda
[ X ]
Tarih
2024
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer Nature
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The increasing interest in yoga, meditation, SPAs, and Ayurveda has opened new opportunities in the tourism industry. The service industry, including tourism, is developed more in some countries that invest in providing yoga, meditation, SPA, and Ayurveda services and solutions and prepare special marketing offers to attract customers. They use traditional and digital marketing tools such as social media in combination. However, neither traditional marketing nor digital marketing usage alone will be beneficial. Therefore, tourism companies should integrate both online and offline marketing strategies together for a more efficient marketing plan and reach broader consumer segments. This chapter discusses yoga, meditation, SPAs, and Ayurveda as tourism products; the importance of yoga, meditation, SPAs, and Ayurveda as marketing tools; the design of marketing strategies for boosting regional and local competitiveness; how media is planned in destination marketing, the comparison of how traditional marketing, digital marketing, and social media marketing tools are used in advertising and promoting these products; and how the ways of integrated marketing communication tools influence yoga, meditation, SPAs, and Ayurveda tourism. © Springer Nature Singapore Pte Ltd 2024.
Açıklama
Anahtar Kelimeler
Ayurveda, Destination marketing, Digital marketing, Meditation, Social media marketing, SPAs, Tourism, Yoga
Kaynak
Springer International Handbooks of Education
WoS Q Değeri
Scopus Q Değeri
Q3
Cilt
Part F3475
