The role and impact of technology, digitalisation, and social media on consumer experience in the tourism and hospitality industry: from the view of women entrepreneurs
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Tarih
2023
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
IGI Global
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This chapter discusses the widespread use of technology in the tourism and hospitality industry by Companies and how new technologies such as social media, virtual reality (VR), artificial intelligence (AI), and augmented reality (AR) technologies enhance consumer experience among visitors, current consumers, or potential consumers. Technology use is discussed within the tourism industry; its use by women entrepreneurs has also been detailed in this chapter. Lastly, the author has explored how the COVID-19pandemic influenced the tourism industry, if there are any differences among different genders and if women entrepreneurs could manage the process well enough compared to men entrepreneurs. © 2023, IGI Global. All rights reserved.
Açıklama
Anahtar Kelimeler
Kaynak
Women's Empowerment Within the Tourism Industry
WoS Q Değeri
Scopus Q Değeri
N/A
