Towards a regenerative future an empirical study of service quality enhancement in rajasthan tourism

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dc.contributor.authorSingh, Kuldeep
dc.contributor.authorBayram, Gul Erkol
dc.contributor.authorGantait, Arnab
dc.contributor.authorPuri, Goldi
dc.contributor.authorRaza, Ali
dc.date.accessioned2025-03-23T19:17:25Z
dc.date.available2025-03-23T19:17:25Z
dc.date.issued2024
dc.departmentSinop Üniversitesi
dc.description.abstractThis study employs an exploratory design with a quantitative approach to analyze the impact of service quality on tourist satisfaction and revisit intention in Rajasthan. Data was collected from 600 valid responses from domestic and international tourists across ten cities in Rajasthan using a pre-tested questionnaire. Exploratory factor analysis with Varimax rotation identified eight dimensions influencing service quality in Rajasthan's tourism industry: accommodation, people/staff, transportation, travel environment, amenities, cuisine, attraction, and cleanliness. Regression analysis revealed significant impacts of all variables on tourist satisfaction and revisit intention (p<0.05), except for accommodation, people/ staff, transportation, and cleanliness, which were not significant on revisit intention (p>0.05). The findings contribute to understanding the relationship between service quality, satisfaction, and revisit intention, offering insights for future research and aiding policymakers and stakeholders in improving service quality at tourist destinations in Rajasthan. © 2024 by IGI Global. All rights reserved.
dc.identifier.doi10.4018/979-8-3693-4042-4.ch006
dc.identifier.endpage105
dc.identifier.isbn979-836934043-1
dc.identifier.isbn979-836934042-4
dc.identifier.scopus2-s2.0-85199363984
dc.identifier.scopusqualityN/A
dc.identifier.startpage83
dc.identifier.urihttps://doi.org/10.4018/979-8-3693-4042-4.ch006
dc.identifier.urihttps://hdl.handle.net/11486/4344
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofDimensions of Regenerative Practices in Tourism and Hospitality
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20250323
dc.titleTowards a regenerative future an empirical study of service quality enhancement in rajasthan tourism
dc.typeBook Part

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