Effect of smart tourism technology experience (STTE) on tourist satisfaction and tourist happiness in Bordeaux: the mediation role of self-gratification

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dc.authoriderkol bayram, gul/0000-0001-9764-2883
dc.authoridDogan, Seden/0000-0001-8547-7702
dc.authoridYUKSEL, Faruk/0000-0002-4724-0007
dc.authoridCobanoglu, Cihan/0000-0001-9556-6223
dc.contributor.authorYuksel, Faruk
dc.contributor.authorKement, Uzeyir
dc.contributor.authorDogan, Seden
dc.contributor.authorBayram, Gul Erkol
dc.contributor.authorBayar, Sinan Baran
dc.contributor.authorCobanoglu, Cihan
dc.date.accessioned2025-03-23T19:32:06Z
dc.date.available2025-03-23T19:32:06Z
dc.date.issued2024
dc.departmentSinop Üniversitesi
dc.description.abstractPurposeThis study aims to investigate the effects of smart tourism technology experience (STTE) on tourist satisfaction and happiness in Bordeaux, with a focus on understanding the mediating role of self-gratification. By examining these relationships, the study seeks to provide insights into how smart tourism technologies can enhance tourist experiences.Design/methodology/approachThe study uses partial least squares-structural equation modeling (PLS-SEM) to analyze data collected from 380 tourists who visited Bordeaux. The measurement model assesses reliability and validity, while the structural model evaluates the proposed hypotheses and the mediation effects of self-gratification.FindingsThe results confirm that STTE positively impacts tourist satisfaction, with accessibility, informativeness and personalization significantly enhancing tourist satisfaction, while interactivity does not. Tourist satisfaction, in turn, positively affects tourist happiness. Furthermore, self-gratification partially mediates the relationship between tourist satisfaction and happiness, highlighting its importance in the smart tourism context.Originality/valueThis research extends the understanding of STTE by demonstrating its effects on tourist satisfaction and happiness. It introduces the mediating role of self-gratification, providing a novel perspective on how personalized smart tourism experiences contribute to overall tourist happiness.
dc.description.sponsorshipUSF M3 Center for Hospitality Technology Innovation
dc.description.sponsorshipThe authors would like to thank USF M3 Center for Hospitality Technology & Innovation for funding the data collection and proofreading.
dc.identifier.doi10.1108/IJTC-06-2024-0119
dc.identifier.issn2056-5607
dc.identifier.issn2056-5615
dc.identifier.scopus2-s2.0-85202700082
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://doi.org/10.1108/IJTC-06-2024-0119
dc.identifier.urihttps://hdl.handle.net/11486/5416
dc.identifier.wosWOS:001299677300001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherEmerald Group Publishing Ltd
dc.relation.ispartofInternational Journal of Tourism Cities
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WOS_20250323
dc.subjectSmart tourism technology
dc.subjectTourist satisfaction
dc.subjectTourist happiness
dc.subjectBordeaux
dc.subjectSelf-gratification
dc.titleEffect of smart tourism technology experience (STTE) on tourist satisfaction and tourist happiness in Bordeaux: the mediation role of self-gratification
dc.typeArticle

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