Design Aesthetics and Rising in the Post-Digital Age

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dc.contributor.authorCeylan, Hatice Bahattin
dc.date.accessioned2026-04-25T14:20:31Z
dc.date.available2026-04-25T14:20:31Z
dc.date.issued2025
dc.departmentSinop Üniversitesi
dc.description.abstractThe post-digital age refers to a period in which digital technologies have penetrated most, if not all, aspects of our lives, causing the boundaries between what we can touch and feel and what we can imagine to blur and fade away. This interaction has cracked the door to a new and creative world for design and art, leading to significant changes in creative thinking. Designers now create high-quality extraordinary visuals for ideas they envision in digital environment, focusing their work on creating interaction and experience. While technologies such as AR and VR create real-time audience interaction in architecture, game design and installation art, some companies use planned interactive elements to offertheir customers particular brand experiences and turn digital technology into a sales strategy. AI has brought about audience-participatory art and has enabled designers to produce unique designs. Design trends include also retro-futurist approaches aiming to blend the aesthetics of the past with the technology of the future, along with digital scrapbooks, parallaxes, cyberpunk, and dystopian aesthetics. The aim of this study was to provide insight into the design trends of the post-digital age and explore their potential implications for the aesthetics of design products. 4 different design products including 2 movie posters using the scrapbooktechnique and 1 movie poster and 1 packaging design with cyberpunk dystopia aesthetics were analyzed by content analysis method. The study results showed that art venues use digital integrations, that design products are created in line with the latest design trends, that current design aesthetics play an intermediary role in increasing consumer interaction, and that designs are customizable according to consumer profiles through personalized data. The study provides valuable information for designers striving to create interactive designs, guiding them about trends and providing insight into the intended use and effects of these trends.
dc.identifier.doi10.47571/sanatyorum.1620982
dc.identifier.issn2822-2865
dc.identifier.orcid0000-0002-4528-5180
dc.identifier.scopus2-s2.0-105017881536
dc.identifier.scopusqualityQ4
dc.identifier.urihttps://doi.org/10.47571/sanatyorum.1620982
dc.identifier.urihttps://hdl.handle.net/11486/8621
dc.identifier.volume46
dc.identifier.wosWOS:001587054200017
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.institutionauthorCeylan, Hatice Bahattin
dc.language.isotr
dc.publisherAtaturk Univ
dc.relation.ispartofArt and Interpretation
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WOS_20260420
dc.subjectAugmented reality
dc.subjectpost-digital age
dc.subjectscrapbook
dc.subjectcyberpunk
dc.subjectdesign
dc.subjectartificial intelligence
dc.titleDesign Aesthetics and Rising in the Post-Digital Age
dc.typeArticle

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