Based on the perception of ethics in social commerce platforms: Adopting SEM and MCDM approaches for benchmarking customers in rural communities

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dc.authoridCHEW, XINYING/0000-0001-5539-1959
dc.authoridKHAW, KHAI WAH/0000-0003-2646-6477
dc.authoriderkol bayram, gul/0000-0001-9764-2883
dc.authoridalnoor, alhamzah/0000-0003-2873-2054
dc.contributor.authorSadaa, Abdullah Mohammed
dc.contributor.authorGanesan, Yuvaraj
dc.contributor.authorKhaw, Khai Wah
dc.contributor.authorAlnoor, Alhamzah
dc.contributor.authorAbbas, Sammar
dc.contributor.authorChew, XinYing
dc.contributor.authorBayram, Gul Erkol
dc.date.accessioned2025-03-23T19:42:27Z
dc.date.available2025-03-23T19:42:27Z
dc.date.issued2023
dc.departmentSinop Üniversitesi
dc.description.abstractThe study aimed to determine customers' perceptions of the ethics of social commerce platforms by investigating the role of the impact of information quality, information credibility, website quality, innovativeness, altruism, sense of belongingness, self-enhancement, social support, and valuation of electronic word of mouth (eWOM) on the perception of ethics of social commerce platforms. In addition, the strength of the relationship between these factors and the perception of ethics of social commerce platforms was determined by the mediating role of the perceived risk of ethical violations. To this end, this study complements academic literature by integrating structural equation modeling (SEM) and multi criteria decision making (MCDM) techniques. In order to complete the strategic decisive solution, this study uses a survey to collect data from customers of rural communities in Malaysia and Turkey. The results demonstrate that perceived risk of ethical violations has a partial mediating role in the relationship between dependent variables and the perception of ethics of social commerce platforms for Malaysia and Turkey. Benchmarking and ranking customers from best to worst based on the perception of ethics of social commerce would identify customers with a high perception of the ethics of social commerce platforms and motivate them as opinion leaders of such platforms. Contrarily, social commerce platforms can treat worst-ranked customers with caution and strive to turn a negative perception into positive ethics. Besides, the cross-cluster study at the level of Asia and Europe would contribute to the literature to identify insights into the differences and similarities between the Asian and European contexts based on multiple and diverse cultures regarding social commerce ethics of rural communities.
dc.description.sponsorshipUniversiti Sains Malaysia, Short Term Grant [304/PKOMP/6315616]
dc.description.sponsorshipThis work is funded by Universiti Sains Malaysia, Short Term Grant [Grant Number: 304/PKOMP/6315616], for the Project entitled New Coefficient of Variation Control Charts based on Variable Chart-ing Statistics in Industry 4.0 for the Quality Smart Manufacturing and Services
dc.identifier.doi10.1007/s12144-022-04069-9
dc.identifier.endpage31185
dc.identifier.issn1046-1310
dc.identifier.issn1936-4733
dc.identifier.issue35
dc.identifier.scopus2-s2.0-85144118814
dc.identifier.scopusqualityQ2
dc.identifier.startpage31151
dc.identifier.urihttps://doi.org/10.1007/s12144-022-04069-9
dc.identifier.urihttps://hdl.handle.net/11486/6799
dc.identifier.volume42
dc.identifier.wosWOS:000899901800001
dc.identifier.wosqualityQ2
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherSpringer
dc.relation.ispartofCurrent Psychology
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WOS_20250323
dc.subjectEthics of Social Commerce
dc.subjectMulti-Criteria Decision Making
dc.subjectSocial Support
dc.subjectPerceived Risk of Ethical Violations
dc.subjectRural Communities
dc.titleBased on the perception of ethics in social commerce platforms: Adopting SEM and MCDM approaches for benchmarking customers in rural communities
dc.typeArticle

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