Integrating Social Media-Driven Service Innovation and Sustainable Leadership: Advancing Sustainable Practices in Tourism and Hospitality

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dc.authoridzada, Muhammad/0000-0003-0466-4229
dc.authoridContreras-Barraza, Nicolas/0000-0001-6729-4398
dc.authoriderkol bayram, gul/0000-0001-9764-2883
dc.contributor.authorZada, Muhammad
dc.contributor.authorBayram, Gul Erkol
dc.contributor.authorContreras-Barraza, Nicolas
dc.contributor.authorKaptangil, Kerem
dc.contributor.authorAylan, Serkan
dc.date.accessioned2025-03-23T19:26:15Z
dc.date.available2025-03-23T19:26:15Z
dc.date.issued2025
dc.departmentSinop Üniversitesi
dc.description.abstractThis study examines the impact of the digital era, particularly the increasing prevalence of social media, on sustainable tourism and hospitality development, and examines how the tourism and hospitality industry leverages social media to foster sustainability within the sector. However, researchers and policymakers have paid little attention to this aspect. Research on social media usage and sustainable tourism development still needs to be revised and made novel. Drawing on organizational learning theory and the resource-based view, this study examines the associations between social media usage and service innovations, aiming to develop sustainable tourism. Our research findings reveal a promising and positive relationship between social media usage and service innovations, which contributes to the sustainable development of tourism. Sustainable leadership also moderates this relationship. This research significantly contributes to the existing knowledge in the field, with implications for academia, researchers, and government entities focused on digitalization and sustainable development, supporting innovation, and preparing for future challenges.
dc.identifier.doi10.3390/su17020399
dc.identifier.issn2071-1050
dc.identifier.issue2
dc.identifier.scopus2-s2.0-85215816548
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://doi.org/10.3390/su17020399
dc.identifier.urihttps://hdl.handle.net/11486/4669
dc.identifier.volume17
dc.identifier.wosWOS:001405188900001
dc.identifier.wosqualityQ2
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherMdpi
dc.relation.ispartofSustainability
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WOS_20250323
dc.subjectsustainable leadership
dc.subjectsocial media usage
dc.subjectsustainable development
dc.subjecttourism and hospitality
dc.subjectdigitalization
dc.subjectservice Innovations
dc.titleIntegrating Social Media-Driven Service Innovation and Sustainable Leadership: Advancing Sustainable Practices in Tourism and Hospitality
dc.typeArticle

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