The role and impact of technology, digitalisation, and social media on consumer experience in the tourism and hospitality industry: from the view of women entrepreneurs

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dc.contributor.authorKop, Aysegul Eda
dc.date.accessioned2025-03-23T19:17:23Z
dc.date.available2025-03-23T19:17:23Z
dc.date.issued2023
dc.departmentSinop Üniversitesi
dc.description.abstractThis chapter discusses the widespread use of technology in the tourism and hospitality industry by Companies and how new technologies such as social media, virtual reality (VR), artificial intelligence (AI), and augmented reality (AR) technologies enhance consumer experience among visitors, current consumers, or potential consumers. Technology use is discussed within the tourism industry; its use by women entrepreneurs has also been detailed in this chapter. Lastly, the author has explored how the COVID-19pandemic influenced the tourism industry, if there are any differences among different genders and if women entrepreneurs could manage the process well enough compared to men entrepreneurs. © 2023, IGI Global. All rights reserved.
dc.identifier.doi10.4018/978-1-6684-8417-3.ch014
dc.identifier.endpage195
dc.identifier.isbn978-166848419-7
dc.identifier.isbn978-166848417-3
dc.identifier.scopus2-s2.0-85169514524
dc.identifier.scopusqualityN/A
dc.identifier.startpage181
dc.identifier.urihttps://doi.org/10.4018/978-1-6684-8417-3.ch014
dc.identifier.urihttps://hdl.handle.net/11486/4333
dc.indekslendigikaynakScopus
dc.institutionauthorKop, Aysegul Eda
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofWomen's Empowerment Within the Tourism Industry
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20250323
dc.titleThe role and impact of technology, digitalisation, and social media on consumer experience in the tourism and hospitality industry: from the view of women entrepreneurs
dc.typeBook Part

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