Risk, fate, and luck: Understanding adventure intentions under the shadow of death ambiguity

This study uses the Extended Reasoned Action Theory to investigate various determinants of individuals' intentions to engage in wingsuit activities. Additionally, it aims to determine whether the ambiguity of death moderates this intention. Two hundred thirty-five participants were recruited via the Qualtrics online survey platform to participate in the study. Using SmartPLS, various assessments were performed, including evaluating the measurement and the structural model. The empirical findings of this study reveal that a belief in luck positively influences one's propensity for risk-taking attitudes. Additionally, the perception of risk and subjective norms positively impact the inclination towards adventurous behavior. However, fatalism does not impact the risk-taking attitudes. Interestingly, the ambiguity of death was not found to moderate the relationship between the belief in luck and risk-taking attitudes. This research significantly contributes to the existing knowledge concerning the Theory of Reasoned Action (TRA) and its application to extreme sports. Furthermore, the implications arising from these findings are discussed in depth, particularly in the domain of wingsuit activities.