Factors Affecting Consumers' Behavioural Intention Towards Apparel Stores: A Test of the Mediating Role of Brand Satisfaction

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dc.authoridOZBEK, Ahmet/0000-0001-5015-8082
dc.authoridTurhan, Gulden/0000-0002-7756-0116
dc.contributor.authorTurhan, Gulden
dc.contributor.authorOzbek, Ahmet
dc.date.accessioned2025-03-23T19:48:21Z
dc.date.available2025-03-23T19:48:21Z
dc.date.issued2013
dc.departmentSinop Üniversitesi
dc.description.abstractThe research studied the factors that affect consumers' behavioural intention towards apparel stores. Three different aspects of behavioural intention were examined: consumers' purchase intention (PI), willingness to pay more (WPAY), and brand recommendation (RECM). Specifically the authors propose a model in which consumer satisfaction with the store brand mediates the effects of attitude towards sales personnel and the convenience of the store's payment conditions or options on PI, WPAY, and RECM. The relationships hypothesized in the model were tested using two apparel store brands familiar to consumers in the city of Istanbul, Turkey. All findings were in favour of the model proposed for both apparel store brands studied, which were either a sample of men or women.
dc.identifier.endpage13
dc.identifier.issn1230-3666
dc.identifier.issue1
dc.identifier.scopusqualityQ3
dc.identifier.startpage7
dc.identifier.urihttps://hdl.handle.net/11486/7559
dc.identifier.volume21
dc.identifier.wosWOS:000314081700001
dc.identifier.wosqualityQ3
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherInst Chemical Fibres
dc.relation.ispartofFibres & Textiles in Eastern Europe
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WOS_20250323
dc.subjectsatisfaction
dc.subjectwillingness to pay more
dc.subjectpurchase intention
dc.subjectrecommendation
dc.subjectpayment conditions
dc.subjectattitude towards sales personnel
dc.titleFactors Affecting Consumers' Behavioural Intention Towards Apparel Stores: A Test of the Mediating Role of Brand Satisfaction
dc.typeArticle

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