Factors Affecting Consumers' Behavioural Intention Towards Apparel Stores: A Test of the Mediating Role of Brand Satisfaction
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Tarih
2013
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Inst Chemical Fibres
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The research studied the factors that affect consumers' behavioural intention towards apparel stores. Three different aspects of behavioural intention were examined: consumers' purchase intention (PI), willingness to pay more (WPAY), and brand recommendation (RECM). Specifically the authors propose a model in which consumer satisfaction with the store brand mediates the effects of attitude towards sales personnel and the convenience of the store's payment conditions or options on PI, WPAY, and RECM. The relationships hypothesized in the model were tested using two apparel store brands familiar to consumers in the city of Istanbul, Turkey. All findings were in favour of the model proposed for both apparel store brands studied, which were either a sample of men or women.
Açıklama
Anahtar Kelimeler
satisfaction, willingness to pay more, purchase intention, recommendation, payment conditions, attitude towards sales personnel
Kaynak
Fibres & Textiles in Eastern Europe
WoS Q Değeri
Q3
Scopus Q Değeri
Q3
Cilt
21
Sayı
1
