Effect of environmental attitude on environmentally responsible behavior: a comparative analysis among green and non-green hotel guests in Turkiye

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dc.authoridBAYDENIZ, Erdem/0000-0003-1003-0521
dc.authoriderkol bayram, gul/0000-0001-9764-2883
dc.authoridDogan, Seden/0000-0001-8547-7702
dc.contributor.authorKement, Uzeyir
dc.contributor.authorDogan, Seden
dc.contributor.authorBaydeniz, Erdem
dc.contributor.authorBayar, Sinan Baran
dc.contributor.authorBayram, Gul Erkol
dc.contributor.authorBasar, Berkan
dc.date.accessioned2025-03-23T19:32:06Z
dc.date.available2025-03-23T19:32:06Z
dc.date.issued2024
dc.departmentSinop Üniversitesi
dc.description.abstractPurposeEnvironmentally Responsible Behavior (ERB) refers to actions and practices aimed at minimizing negative environmental impact through conservation, waste reduction and sustainable practices driven by concern for environmental well-being. This study aims to explain the effect of environmental attitudes of hotel guests visiting green and non-green hotels on their ERB. In the research, hotels with different concepts were handled separately and a comparative analysis was made between both customer types.Design/methodology/approachThe study was assessed using two separate models: one for green hotel guests and another for non-green hotel guests. Data were collected from 205 participants from green hotel guests in Turkiye and 206 participants from hotel guests visiting non-green hotels in Turkiye, using a survey form with a convenience sampling method. The hypotheses were analyzed with the structural equation model and multi-group analysis (MGA) in the Smart PLS statistical program.FindingsThe ecocentric attitude positively affects political and community activism but does not impact recycling, educational behavior, green consumerism or overall ERB. The technocentric attitude negatively influences recycling, educational behavior, green consumerism, community activism and ERB but does not negatively affect political activism. The dualcentric attitude positively impacts all ERB sub-dimensions. The multi-group analysis (MGA) revealed that dualcentric attitudes have a stronger influence on green consumerism, political activism and recycling behavior among green hotel guests compared to non-green hotel guests.Practical implicationsThese findings directly impact hotel managers, underscoring the strategic significance of adopting and advocating green practices. Implementing environmentally friendly initiatives not only appeals to environmentally conscious consumers but also holds the potential to cultivate ERB among all guests. By integrating sustainability into marketing strategies, hotels can communicate their commitment to environmental stewardship, positively influencing guests' environmental attitudes and behaviors.Originality/valueThe paper's key contribution is its comparative analysis of ERB between guests at green and non-green hotels. It reveals how tourists' environmental attitudes influence their hotel choices and behaviors, offering insights into sustainable tourism. Additionally, it explores the differences between ecocentric, technocentric and dualcentric attitudes, enhancing our understanding of how varying environmental concerns shape tourists' behaviors and choices and contributing to the broader discussion on environmental psychology in tourism.
dc.description.sponsorshipThis paper has not received funding from any institution.
dc.identifier.doi10.1108/JHTI-03-2024-0230
dc.identifier.issn2514-9792
dc.identifier.issn2514-9806
dc.identifier.scopus2-s2.0-85204736634
dc.identifier.scopusqualityQ2
dc.identifier.urihttps://doi.org/10.1108/JHTI-03-2024-0230
dc.identifier.urihttps://hdl.handle.net/11486/5413
dc.identifier.wosWOS:001315171800001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherEmerald Group Publishing Ltd
dc.relation.ispartofJournal of Hospitality and Tourism Insights
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WOS_20250323
dc.subjectEnvironmental attitude
dc.subjectEnvironmentally responsible behavior
dc.subjectGreen hotel
dc.subjectEnvironmentalism
dc.titleEffect of environmental attitude on environmentally responsible behavior: a comparative analysis among green and non-green hotel guests in Turkiye
dc.typeArticle

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