INVESTIGATION OF PERCEIVED SERVICE QUALITY, DESTINATION IMAGE AND REVISIT INTENTION IN MUSEUMS BY DEMOGRAPHIC VARIABLES

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dc.contributor.authorAksöz, Emre Ozan
dc.contributor.authorÇay, Gönül
dc.date.accessioned2025-03-23T19:17:06Z
dc.date.available2025-03-23T19:17:06Z
dc.date.issued2022
dc.departmentSinop Üniversitesi
dc.description.abstractThis study aims to reveal the differentiation status of the dependent variables determined in the form of perceived service quality, destination image, and revisit in museums according to demographic characteristics. A face-to-face survey technique was applied between 26.09.2020 and 29.11.2020 to 512 local tourists from the museum visitors in Eskisehir, which were selected with the easy and purposeful sampling method. T-test and ANOVA analysis were carried out within 476 available questionnaires. The results found that women approached more positively the service offered in museums, the image of the city and re-trips. In addition, it was also understood that the married people liked the service in the museums more and wanted a more frequent visit for their single friends. At the same time, it has been determined that the perceived service quality in museums, ideas about the destination, and renewed visits are not affected by the income level. In addition, it has been observed that the quality of service in museums, ideas about the destination, and repetitive visits differ significantly according to the level of education. © 2022 Editura Universitatii din Oradea. All rights reserved.
dc.description.sponsorshipAnadolu Üniversitesi, Anadolu
dc.identifier.doi10.30892/gtg.43335-929
dc.identifier.endpage1147
dc.identifier.issn2065-0817
dc.identifier.issue3
dc.identifier.scopus2-s2.0-85145717549
dc.identifier.scopusqualityQ1
dc.identifier.startpage1138
dc.identifier.urihttps://doi.org/10.30892/gtg.43335-929
dc.identifier.urihttps://hdl.handle.net/11486/4273
dc.identifier.volume43
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherEditura Universitatii din Oradea
dc.relation.ispartofGeojournal of Tourism and Geosites
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_Scopus_20250323
dc.subjectdestination image
dc.subjectEskişehir
dc.subjectrevisit intention
dc.subjectservice quality in museums
dc.subjectsocio-demographics
dc.titleINVESTIGATION OF PERCEIVED SERVICE QUALITY, DESTINATION IMAGE AND REVISIT INTENTION IN MUSEUMS BY DEMOGRAPHIC VARIABLES
dc.typeArticle

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