INVESTIGATION OF PERCEIVED SERVICE QUALITY, DESTINATION IMAGE AND REVISIT INTENTION IN MUSEUMS BY DEMOGRAPHIC VARIABLES
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Tarih
2022
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Editura Universitatii din Oradea
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
This study aims to reveal the differentiation status of the dependent variables determined in the form of perceived service quality, destination image, and revisit in museums according to demographic characteristics. A face-to-face survey technique was applied between 26.09.2020 and 29.11.2020 to 512 local tourists from the museum visitors in Eskisehir, which were selected with the easy and purposeful sampling method. T-test and ANOVA analysis were carried out within 476 available questionnaires. The results found that women approached more positively the service offered in museums, the image of the city and re-trips. In addition, it was also understood that the married people liked the service in the museums more and wanted a more frequent visit for their single friends. At the same time, it has been determined that the perceived service quality in museums, ideas about the destination, and renewed visits are not affected by the income level. In addition, it has been observed that the quality of service in museums, ideas about the destination, and repetitive visits differ significantly according to the level of education. © 2022 Editura Universitatii din Oradea. All rights reserved.
Açıklama
Anahtar Kelimeler
destination image, Eskişehir, revisit intention, service quality in museums, socio-demographics
Kaynak
Geojournal of Tourism and Geosites
WoS Q Değeri
Scopus Q Değeri
Q1
Cilt
43
Sayı
3
