City Marketing and Local Food Movements

City marketing has emerged as an interdisciplinary research area for academics in recent years. It is also a field of interest for local administrators aiming to enhance their cities’ competitiveness. Both academics and local administrators focus on the city’s product set and target audiences in city marketing. Strategies such as green marketing are essential for maintaining or positively developing the city’s image. A literature review was conducted, and it is predicted that integrating city marketing, food movements, and green marketing will create a more favorable situation. Action plans can be prepared on city marketing, food movements and green marketing. It is recommended that the action plans to be prepared include protecting the surrounding agricultural lands, developing short supply chains and strengthening sustainable food systems. © 2025 by IGI Global Scientific Publishing.