Development of Rural Cities Through Agricultural Marketing and Their Contribution to the Country's Economy

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dc.contributor.authorEravci, Abdullah
dc.date.accessioned2025-03-23T19:17:26Z
dc.date.available2025-03-23T19:17:26Z
dc.date.issued2024
dc.departmentSinop Üniversitesi
dc.description.abstractThe reality of rural cities and regions in the world and in Turkey and the need for support are frequently emphasized. However, there are very few studies on the need for rural cities to support national economies. The most well-known power and valid resource for rural cities is agriculture. A magical force is needed to nurture agricultural activities and help rural cities establish their own economic order. This magical power is marketing, which has become popular in business science in recent years. The development of rural cities through marketing and the contribution of change to the national economy by starting from local communities and expanding are in line with the “bottom-up” development model. This study is aimed to draw attention to the role of agricultural marketing in rural development in the country's economy and to contribute to marketing science. © 2024 by IGI Global. All rights reserved.
dc.identifier.doi10.4018/979-8-3693-6145-0.ch006
dc.identifier.endpage169
dc.identifier.isbn979-836936147-4
dc.identifier.isbn979-836936145-0
dc.identifier.scopus2-s2.0-85210626589
dc.identifier.scopusqualityN/A
dc.identifier.startpage145
dc.identifier.urihttps://doi.org/10.4018/979-8-3693-6145-0.ch006
dc.identifier.urihttps://hdl.handle.net/11486/4348
dc.indekslendigikaynakScopus
dc.institutionauthorEravci, Abdullah
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofReshaping Marketing Science in Wholesaling and Retailing
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20250323
dc.titleDevelopment of Rural Cities Through Agricultural Marketing and Their Contribution to the Country's Economy
dc.typeBook Part

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