The role of movies/tv series in building country/city/destination brands

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dc.contributor.authorSahbaz, Ramazan Pars
dc.contributor.authorBayram, Ali Turan
dc.date.accessioned2025-03-23T19:17:22Z
dc.date.available2025-03-23T19:17:22Z
dc.date.issued2018
dc.departmentSinop Üniversitesi
dc.description.abstractTV series and movies which have become one of the most effective media tools, has a fairly determinative power on perceptions, opinions, reactions, and behaviours. The effect of movies and TV series on destination advertising can be appeared as informing, offering a perspective for the spectator, creating an image and directing the image. The places where the film is located in or the places that are told in the film take place relatedly in the spectators’ minds. Accordingly, a destination can obtain an image and become a brand by presenting in a film or locating in a film. In that sense, this part is important in terms of analysing the role of TV series and movies on promotion of country and building a destination image, stressing that the power should be used to create an image about the region where is located or told in the film or to change the current image in individuals’ minds by destinations efficiently. This part mainly inclines on these points and the subject will be analysed profoundly. © 2019, IGI Global.
dc.identifier.doi10.4018/978-1-5225-7116-2.ch064
dc.identifier.endpage1217
dc.identifier.isbn978-152257117-9
dc.identifier.isbn978-152257116-2
dc.identifier.scopus2-s2.0-85059710744
dc.identifier.scopusqualityN/A
dc.identifier.startpage1204
dc.identifier.urihttps://doi.org/10.4018/978-1-5225-7116-2.ch064
dc.identifier.urihttps://hdl.handle.net/11486/4327
dc.identifier.volume3
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofBrand Culture and Identity: Concepts, Methodologies, Tools, and Applications
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20250323
dc.titleThe role of movies/tv series in building country/city/destination brands
dc.typeBook Part

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