A Qualitative Research on Determining the Perceptions of Tourist Guides on the Use of Technology

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dc.contributor.authorKara, Dilek
dc.contributor.authorKurt, Benan
dc.contributor.authorGüler, Mehmet Emre
dc.date.accessioned2025-03-23T18:55:28Z
dc.date.available2025-03-23T18:55:28Z
dc.date.issued2022
dc.departmentSinop Üniversitesi
dc.description.abstractDeveloping technology affects the tourism industry as well as many industries. Tourist guiding, which is one of the important professions of the sector, is also among the professions affected by these developments. Today, technological guides such as mobile guide, robot tourist guide, and audio-guide serve tourists. In this study, it is aimed to determine the perceptions of tourist guides towards the use of technology within the scope of Technology Acceptance Model (TAM). In accordance with the purpose of the study, in-depth interviews were conducted with twenty participants working as guides in the tourism sector in Turkey. Within the scope of the research, it has been tried to determine the opinions of the guides on the use of technology in the tourism sector and their suggestions on this subject. In this context, the data obtained from the participants were analyzed in the Maxqda Analytics Pro 2020 program. In the research findings, firstly it was revealed that the use of technology by guides has important consequences for the tourism sector, tourists and also guides. Secondly, the relationship between the attitudes of the guides towards the use of technology and their actual behaviors was tried to be revealed. Finally, in the study, it was tried to present a perspective on the use of technology to individuals who want to work in this field by giving place to the new generation guides and the suggestions of the participants on the use of technology.
dc.description.abstractTeknolojik gelismeler birçok endüstri gibi turizm endüstrisini de etkilemektedir. Turizm endüstrisinin önemli mesleklerinden biri olan turist rehberligi de bu gelismelerden etkilenen meslekler arasinda yer almaktadir. Günümüzde mobil rehber, robot turist rehberi, audio-guide (sesli rehber sistemi) gibi teknolojik rehberler turistlere hizmet vermektedir. Bu çalismada Teknoloji Kabul Modeli (TKM) kapsaminda turist rehberlerinin teknoloji kullanimina yönelik algilarinin belirlenmesi amaçlanmistir. Çalismanin amacina uygun olarak Türkiye’de turizm sektöründe rehber olarak çalisan yirmi katilimci ile derinlemesine görüsme gerçeklestirilmistir. Arastirma kapsaminda rehberlerin turizm sektöründe teknoloji kullanimina iliskin görüsleri ve bu konudaki önerileri belirlenmeye çalisilmistir. Bu baglamda katilimcilardan elde edilen veriler Maxqda Analytics Pro 2020 programinda analiz edilmistir. Arastirma bulgularinda ilk olarak rehberlerin teknoloji kullaniminin turizm sektörü, turist ve ayni zamanda rehberler için önemli sonuçlari oldugu ortaya konmustur. Ikinci olarak, rehberlerin teknoloji kullanimina yönelik tutumlari ve gerçeklesen davranislari arasindaki iliski ortaya konmaya çalisilmistir. Son olarak çalismada, katilimcilarin yeni nesil rehberlere teknoloji kullanimi konusundaki önerilerine yer verilerek, bu alanda çalismak isteyen bireylere de teknoloji kullanimi konusunda bir perspektif sunulmaya çalisilmistir.
dc.identifier.doi10.19168/jyasar.1066215
dc.identifier.doihttps://doi.org/10.19168/jyasar.1066215
dc.identifier.endpage537
dc.identifier.issn1305-970X
dc.identifier.issue66
dc.identifier.startpage517
dc.identifier.urihttps://hdl.handle.net/11486/2545
dc.identifier.volume17
dc.language.isotr
dc.publisherYasar University
dc.relation.ispartofYasar Üniversitesi E-Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_DergiPark_20250323
dc.subjectTourist Guide
dc.subjectTechnology Acceptance Model
dc.subjectTourism
dc.titleA Qualitative Research on Determining the Perceptions of Tourist Guides on the Use of Technology
dc.title.alternativeTurist Rehberlerinin Teknoloji Kullanimina Yönelik Algilarin Belirlenmesi Üzerine Nitel Bir Arastirma
dc.typeArticle

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