THE INVESTIGATING OF THE ADS IN SOCIAL MEDIA IN TERMS OF COLOUR CHOICE AND COHERENCE FOR THE TARGETED AUDIENCE

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dc.contributor.authorCeylan, Hatice Bahattin
dc.contributor.authorCeylan, Ibrahim Gökhan
dc.contributor.authorYilmaz, Yasin
dc.date.accessioned2025-03-23T18:54:13Z
dc.date.available2025-03-23T18:54:13Z
dc.date.issued2017
dc.departmentSinop Üniversitesi
dc.description.abstractMan, as he has become accustomed to the obligatory lifestyle of communication in various ways throughout his life, is on the attempt to find the ways of communication that can enhance the functionality to this end. What has taken the greatest toll in this purpose is the visual arts. Some of these ways are either the visual phenomena which take the place in the community or the tools which the new technology has brought into the life. The communal life is looking for new ways to express itself along with the developing devices and is trying to articulate new searches and approaches speedily. While, as well as this understanding, new and authentic styles, such as display advertisement, colours and illustrative elements are being articulated, this condition has also reflected on the advertisement. While new developments are putting forward new courses in these ads, social media advertisement has begun to stand out. While these ads put forward the advantages, such as the using manner and costs, they are under evaluation not just in terms of the vision and typography but also the availability of the targeted audience according to the mistakes made in the process. In the course of this session, the ads are being analysed in terms of their availability of the targeted audience
dc.description.abstractInsanoglu yasami içerisinde çesitli yollarla iletisim kurmayi zorunlu bir yasam biçimi olarak kaniksarken, amacina göre islevselligi artirici malzemelerden de iletisim yollari bulma çabasina girmistir. Bundan en büyük payi grafik sanatlar almistir. Gerek toplumsal yasamin içinde bulundurdugu görsel olgular gerekse teknolojinin getirdigi yeni araçlar bu yollardan bazilaridir. Toplumsal yasam gelisen teknolojik araçlarla kendini ifade biçiminde degisiklige gitmekte ve hizla yeni anlayislar ve arayislar üretmektedir. Bu anlayis ile kendini ifade biçiminde yeni ve özgün biçimler, tipografik ögeler, renkler, illüstratif ögeler üretilirken reklamlara da dogru oranda yansimistir. Yeni gelismeler bu reklamlarda yeni bir mecra ortaya atarken sosyal medya reklamciligi bir tür olarak göze çarpmaya baslamistir. Bu reklamlar gerek kullanim biçimi gerekse maliyet gibi avantajlar ortaya koyarken yeni reklam planlanirken yapilan yanlislar ve tasarimsal etkilerle sadece görsel ve tipografik açidan degil hedef kitleye uygunlugu açisindan da degerlendirme ihtiyaci dogurmustur. Bu dogrultuda reklamlar incelenerek hedef kitle ve renk tercihleri açisindan yeterliligi tespit edilecektir
dc.identifier.endpage282
dc.identifier.issn2148-9963
dc.identifier.issue12
dc.identifier.startpage273
dc.identifier.urihttps://hdl.handle.net/11486/2190
dc.identifier.volume4
dc.language.isotr
dc.publisherIrfan TÜRKOGLU
dc.relation.ispartofAvrasya Sosyal ve Ekonomi Arastirmalari Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_DergiPark_20250323
dc.subjectGraphic
dc.subjectsocial media
dc.subjectadv designing
dc.subjectGraphic designing items /elements
dc.subjectthe mass public / the target audience.
dc.titleTHE INVESTIGATING OF THE ADS IN SOCIAL MEDIA IN TERMS OF COLOUR CHOICE AND COHERENCE FOR THE TARGETED AUDIENCE
dc.title.alternativeSOSYAL MEDYADA YER ALAN REKLAMLARIN RENK TERCIHLERI VE HEDEF KITLEYE UYGUNLUGU AÇISINDAN INCELENMESI
dc.typeArticle

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