INVESTIGATION OF ADVERTISING DESIGNING IN MAGAZINES IN TERMS OF GRAPHIC ITEMS

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dc.contributor.authorYilmaz, Yasin
dc.contributor.authorCeylan, Ibrahim Gökhan
dc.contributor.authorCeylan, Hatice Bahattin
dc.date.accessioned2025-03-23T18:54:10Z
dc.date.available2025-03-23T18:54:10Z
dc.date.issued2017
dc.departmentSinop Üniversitesi
dc.description.abstractAdvertising layout provocates the purchasing will of the consumers.We are facing up the pages that contain the advertising of products in the magazines which the consumers easily reach out.The advertising layouts ought to provide by the via of keeping the buyers’ attention. The designer ought to aim at facilitating the hoped behaviours; by the way of conveying the messages that are constructed by the firm.At first; before the starting of the layouts it is useful that he ought to make a survey on the mass public and he ought to pass the second phase as collecting the given data from the results. While advertising designs are being implemented, the data obtained about the target audience should be made in accordance with the graphic design items. Within the scope of this study, three advertisements will be examined in terms of graphic design items, one from three magazine best-sold types. As a result of this research, it is aimed that the advertisement designs in magazines; they are examined in accordance with graphic design items, and it is aimed to make a beneficial literature and designers who will design advertisements benefit from this aspect of their designs
dc.description.abstractTüketicilerin satin alma isteklerini harekete geçiren reklam tasarimlarina, magazin dergilerinin sayfa aralarinda siklikla yer almaktadir. Bu dergilerde yer alan reklam tasarimlari, potansiyel müsterinin ilgisini çekerek ürüne gitmesini saglamalidir. Tasarimci, firmanin hedef kitleye iletmek istedigi mesajlari ileterek, hedeflenen satin alma davranisini gerçeklestirmeyi amaçlamalidir. Ayrica, tasarima baslamadan evvel, hedef kitle üzerinde gözlem ve arastirma yapilmasi faydali olacaktir. Bu gözlem ve arastirmadan elde edilen veriler dogrultusunda grafik tasarim asamasina geçilmelidir. Reklam tasarimlari, hedef kitle ile ilgili elde edilen veriler, grafik tasarim ögelerine uygun olarak birlestirilerek yapilmalidir. Bu çalisma kapsaminda çok satilan üç magazin dergisinden birer reklam olmak üzere toplam üç adet reklam grafik tasarim ögeleri açisindan incelenecektir. Bu arastirma da magazin dergilerindeki reklam tasarimlari grafik tasarim ögelerine göre incelenerek, faydali bir literatür olusturmak ve reklam tasarimi yapacak tasarimcilara da, tasarimlarini bu açidan inceleme firsati saglamasi amaçlanmaktadir
dc.identifier.endpage169
dc.identifier.issn2148-9963
dc.identifier.issue12
dc.identifier.startpage160
dc.identifier.urihttps://hdl.handle.net/11486/2175
dc.identifier.volume4
dc.language.isotr
dc.publisherIrfan TÜRKOGLU
dc.relation.ispartofAvrasya Sosyal ve Ekonomi Arastirmalari Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_DergiPark_20250323
dc.subjectGraphic
dc.subjectGraphic design
dc.subjectadv designing
dc.subjectGraphic designing items /elements
dc.subjecttarget audience
dc.titleINVESTIGATION OF ADVERTISING DESIGNING IN MAGAZINES IN TERMS OF GRAPHIC ITEMS
dc.title.alternativeMAGAZIN DERGILERINDEKI REKLAM TASARIMLARININ GRAFIK ÖGELERI AÇISINDAN INCELENMESI
dc.typeArticle

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