THE ANALYSIS OF FACTORS THAT AFFECT INCREASING DOING ONLINE CLOTHES SHOPPING POSSIBILITY AND CUSTOMERS' ATTITUDES TOWARDS ONLINE CLOTHES SHOPPING: “THE CASE OF SINOP UNIVERSITY STUDENTS”

dc.contributor.authorÖzbek, Ahmet
dc.date.accessioned2025-03-23T18:52:38Z
dc.date.available2025-03-23T18:52:38Z
dc.date.issued2018
dc.departmentSinop Üniversitesi
dc.description.abstractThe aim of this study is toanalyse consumers' attitudes towards online clothes shopping and the factorsthat affect the level of increasing shopping possibility. The study groupinvolved students (424) from Sinop University. The data was collected viapersonal information form and University Students Doing Online Shopping Scale.According to the findings, factors that such as having tools for onlineshopping, family's monthly income and information sources for online shoppinghave an effect on online shopping whereas factors such as gender, age, major,duration of using internet, connection point, aim of using internet, onlinepayment types, and way of acquiring online information about clothes do notaffect doing online clothes shopping. Also, although students' major and aimsfor using the internet increased the possibility of doing online clothesshopping, there was not a meaningful relationship between gender, age, havingtools for online shopping, family's income, duration of using the internet,internet connection point and levels of increasing doing online clothesshopping.
dc.description.abstractBu çalismanin amaci tüketicilerin internetten giysialisverisine karsi tutumlarini ve alisveris ihtimalini artirma düzeyine etkieden faktörleri incelemektir. Arastirma grubunu Sinop Üniversitesi ögrencileri(424) olusturmustur. Veriler kisisel bilgi formu ve Üniversite ÖgrencilerininInternetten Alisveris Ölçegi ile toplanmistir. Bulgulara göre; tüketicilerinininternetten alisverisi saglayacak araçlara sahipligi, aile aylik geliri veinternetten alisveris için kullanilan bilgi kaynaklari gibi faktörlerininternetten alisveris üzerinde etkili oldugu fakat cinsiyet, yas, egitim görülenprogram, interneti kullanim süresi, internete baglanma noktasi, internetikullanim amaci, internette ödeme sekli ve internetten giysilerle ilgili bilgiedinme sekli gibi faktörlerin ise internetten giysi alisverisi üzerineetkisinin olmadigi sonucuna ulasilmistir. Ayrica egitim gördükleri program veinterneti kullanim amaçlarinin ögrencilerin internetten giysi alisverisihtimalini artirmada etkili iken; cinsiyet, yas, internetten alisverisaraçlarina sahiplik, aile geliri, internet kullanim süresi ve internetebaglanma noktasinin ise internetten giysi alisveris ihtimalini artirmadüzeyleri arasinda anlamli bir iliskiye ulasilamamistir.
dc.identifier.endpage152
dc.identifier.issn1013-1388
dc.identifier.issn2757-6973
dc.identifier.issue4
dc.identifier.startpage135
dc.identifier.urihttps://hdl.handle.net/11486/1944
dc.institutionauthorÖzbek, Ahmet
dc.language.isotr
dc.publisherSanayi ve Teknoloji Bakanligi
dc.relation.ispartofJournal of Productivity
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_DergiPark_20250323
dc.subjectinternet
dc.subjectshopping
dc.subjectuniversity students
dc.subjectready-made clothing
dc.titleTHE ANALYSIS OF FACTORS THAT AFFECT INCREASING DOING ONLINE CLOTHES SHOPPING POSSIBILITY AND CUSTOMERS' ATTITUDES TOWARDS ONLINE CLOTHES SHOPPING: “THE CASE OF SINOP UNIVERSITY STUDENTS”
dc.title.alternativeGENÇ TÜKETICILERIN INTERNETTEN GIYSI ALISVERISININ ANALIZI: SINOP ÜNIVERSITESI ÖGRENCILERINE BIR UYGULAMA
dc.typeArticle

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