Market Orientation in the Relationship Between the COVID-19 Pandemic Process and City Marketing: An Evaluation in Terms of Crisis, Consumer Behaviors, and Spatial Planning
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Tarih
2024
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Apple Academic Press
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
City-it is a market place for its residents and visitors and as a business it has to meet the needs of its consumers. The city tends to grow as long as it meets the needs and expectations of its consumers. The COVID-19 pandemic process has made it difficult to meet consumer needs in the city and the flow of life. Consumers and city managers have increased their concerns over the market. The inadequacy of financial resources and the fact that the pandemic crisis turns into an economic crisis and affects life invites market orientation in city marketing. Market orientation is a consumer-based strategy for businesses to maintain the city’s growth strategy in line with their growth goals. Market-oriented planning against crises in highly populated city life also seems to be a strategy to respond to the concerns of decision makers. The purpose of your study is to raise awareness on market-oriented planning that cares about the consumer who is moving away from crowded living spaces due to the pandemic. As a method, literature studies were carried out. The information obtained is that the COVID-19 pandemic process is forcing consumers to change. It is recommended to take a market-oriented approach to upon the pandemic crisis, consumer behavior, and spatial planning in city marketing by keeping up with the change in the consumer. It is suggested to bring a market-oriented approach on the pandemic crisis, consumer behavior, and spatial planning in city marketing by keeping up with the change in the consumer. © 2024 Apple Academic Press, Inc.
Açıklama
Anahtar Kelimeler
city marketing, city planning, consumer, COVID-19
Kaynak
Dynamics of the Tourism Industry: Post-Pandemic and Post-Disaster Perspectives and Strategies: Advances in Hospitality and Tourism Series
WoS Q Değeri
Scopus Q Değeri
N/A
