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    ARCHEOLOGICAL ATTRACTIONS WITHIN INTENTION TO PARTICIPATE IN ARCHEOTOURISM: A CASE IN ÇORUM, TURKEY
    (Univ Rijeka, Faculty Tourism & Hospitality Management, Opatija, 2023) Kement, Uzeyir; Bayram, Gul Erkol; Valeri, Marco; Basar, Berkan; Gungor, Zekiye Tuce
    Purpose - This paper examines the effect of the attractive motivational factors of archaeotourism on the intention to participate in archaeotourism. Methodology-The statistical program SmartPLS was used for data analysis.Design-The population consists of tourists who visited corum/Turkey, and convenience sampling method was applied. Four hundred and seventy tourists participated in the research between July and August 2022.Findings - Core archeological attractions, historical-cultural knowledge, leisure activities and archeotourism'development of the destination have a positive effect on the intention to participate in archaeotourism. On the other hand, additional archeological attractions and participatory archeological activities do not significantly influence the intention to participate in archaeotourism.Originality of the research - The study includes exceptional variables to demonstrate the impact of attractive motivational factors on the intention to participate in archaeotourism. Furthermore, the statistical analysis provides desirable motivational factors for archaeotourism to determine the intention to visit archaeotourism sites. Thus, the research enables the determination of visitation intention for a destination in the context of archaeotourism and attempts to bridge the gap between tourists' decisions and their visits. By modeling the effects of archaeotourism incentives on tourists' visitation intentions, evidence and knowledge gaps in the literature are also addressed.
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    Based on the perception of ethics in social commerce platforms: Adopting SEM and MCDM approaches for benchmarking customers in rural communities
    (Springer, 2023) Sadaa, Abdullah Mohammed; Ganesan, Yuvaraj; Khaw, Khai Wah; Alnoor, Alhamzah; Abbas, Sammar; Chew, XinYing; Bayram, Gul Erkol
    The study aimed to determine customers' perceptions of the ethics of social commerce platforms by investigating the role of the impact of information quality, information credibility, website quality, innovativeness, altruism, sense of belongingness, self-enhancement, social support, and valuation of electronic word of mouth (eWOM) on the perception of ethics of social commerce platforms. In addition, the strength of the relationship between these factors and the perception of ethics of social commerce platforms was determined by the mediating role of the perceived risk of ethical violations. To this end, this study complements academic literature by integrating structural equation modeling (SEM) and multi criteria decision making (MCDM) techniques. In order to complete the strategic decisive solution, this study uses a survey to collect data from customers of rural communities in Malaysia and Turkey. The results demonstrate that perceived risk of ethical violations has a partial mediating role in the relationship between dependent variables and the perception of ethics of social commerce platforms for Malaysia and Turkey. Benchmarking and ranking customers from best to worst based on the perception of ethics of social commerce would identify customers with a high perception of the ethics of social commerce platforms and motivate them as opinion leaders of such platforms. Contrarily, social commerce platforms can treat worst-ranked customers with caution and strive to turn a negative perception into positive ethics. Besides, the cross-cluster study at the level of Asia and Europe would contribute to the literature to identify insights into the differences and similarities between the Asian and European contexts based on multiple and diverse cultures regarding social commerce ethics of rural communities.
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    Community Attachment, Tourist Contact, and Resident Attitudes Toward Tourism Development of Kashmir Valley
    (Inst Tourism, 2024) Basheer, Shakeel; Malik, Younis Mohammad; Walia, Sandeep; Bayram, Gul Erkol; Valeri, Marco
    This research study aims to comprehend residents' views towards tourism development in Kashmir Valley, involving the constructs of community attachment and tourist contact. The research instrument, consisting of 31 items and six variables, was developed using a literature review of prior research studies. A mixed-methods survey approach was used to elicit residents' sentiments towards tourism development in Kashmir Valley. Using SPSS, reliability analysis and exploratory factor analysis were performed on 520 helpful responses. The research findings reveal that the residents are well-versed in the tourism development process. Considering the economic, social, and cultural developments of tourism, findings further indicate that residents of Kashmir Valley have a strong sense of community, and interactions with tourists are seen as crucial to the growth and promotion of the Valley's tourist hotspots. The research study also considers the necessity of involving residents in developing the tourism industry so that they might benefit from the industry. The social implications of this research study are crucial for the growth of tourism. It is recommended that a community-based approach to tourism be used and that residents' attitudes be considered when developing and promoting tourism.
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    Effect of environmental attitude on environmentally responsible behavior: a comparative analysis among green and non-green hotel guests in Turkiye
    (Emerald Group Publishing Ltd, 2024) Kement, Uzeyir; Dogan, Seden; Baydeniz, Erdem; Bayar, Sinan Baran; Bayram, Gul Erkol; Basar, Berkan
    PurposeEnvironmentally Responsible Behavior (ERB) refers to actions and practices aimed at minimizing negative environmental impact through conservation, waste reduction and sustainable practices driven by concern for environmental well-being. This study aims to explain the effect of environmental attitudes of hotel guests visiting green and non-green hotels on their ERB. In the research, hotels with different concepts were handled separately and a comparative analysis was made between both customer types.Design/methodology/approachThe study was assessed using two separate models: one for green hotel guests and another for non-green hotel guests. Data were collected from 205 participants from green hotel guests in Turkiye and 206 participants from hotel guests visiting non-green hotels in Turkiye, using a survey form with a convenience sampling method. The hypotheses were analyzed with the structural equation model and multi-group analysis (MGA) in the Smart PLS statistical program.FindingsThe ecocentric attitude positively affects political and community activism but does not impact recycling, educational behavior, green consumerism or overall ERB. The technocentric attitude negatively influences recycling, educational behavior, green consumerism, community activism and ERB but does not negatively affect political activism. The dualcentric attitude positively impacts all ERB sub-dimensions. The multi-group analysis (MGA) revealed that dualcentric attitudes have a stronger influence on green consumerism, political activism and recycling behavior among green hotel guests compared to non-green hotel guests.Practical implicationsThese findings directly impact hotel managers, underscoring the strategic significance of adopting and advocating green practices. Implementing environmentally friendly initiatives not only appeals to environmentally conscious consumers but also holds the potential to cultivate ERB among all guests. By integrating sustainability into marketing strategies, hotels can communicate their commitment to environmental stewardship, positively influencing guests' environmental attitudes and behaviors.Originality/valueThe paper's key contribution is its comparative analysis of ERB between guests at green and non-green hotels. It reveals how tourists' environmental attitudes influence their hotel choices and behaviors, offering insights into sustainable tourism. Additionally, it explores the differences between ecocentric, technocentric and dualcentric attitudes, enhancing our understanding of how varying environmental concerns shape tourists' behaviors and choices and contributing to the broader discussion on environmental psychology in tourism.
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    Effect of smart tourism technology experience (STTE) on tourist satisfaction and tourist happiness in Bordeaux: the mediation role of self-gratification
    (Emerald Group Publishing Ltd, 2024) Yuksel, Faruk; Kement, Uzeyir; Dogan, Seden; Bayram, Gul Erkol; Bayar, Sinan Baran; Cobanoglu, Cihan
    PurposeThis study aims to investigate the effects of smart tourism technology experience (STTE) on tourist satisfaction and happiness in Bordeaux, with a focus on understanding the mediating role of self-gratification. By examining these relationships, the study seeks to provide insights into how smart tourism technologies can enhance tourist experiences.Design/methodology/approachThe study uses partial least squares-structural equation modeling (PLS-SEM) to analyze data collected from 380 tourists who visited Bordeaux. The measurement model assesses reliability and validity, while the structural model evaluates the proposed hypotheses and the mediation effects of self-gratification.FindingsThe results confirm that STTE positively impacts tourist satisfaction, with accessibility, informativeness and personalization significantly enhancing tourist satisfaction, while interactivity does not. Tourist satisfaction, in turn, positively affects tourist happiness. Furthermore, self-gratification partially mediates the relationship between tourist satisfaction and happiness, highlighting its importance in the smart tourism context.Originality/valueThis research extends the understanding of STTE by demonstrating its effects on tourist satisfaction and happiness. It introduces the mediating role of self-gratification, providing a novel perspective on how personalized smart tourism experiences contribute to overall tourist happiness.
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    Enhancing Tourist Well-Being in Jilin Province: The Roles of Eco-Friendly Engagement and Digital Infrastructure
    (Mdpi, 2024) Huang, Tai; Fang, Chongbo; Dukhaykh, Suad; Bayram, Gul Erkol; Bayram, Ali Turan
    This study fills a research gap by examining how tourist participation, well-being, eco-friendly engagement, and digital infrastructure affect tourism results. We assessed 3692 tourists in Jilin Province, China, using structural equation modeling. We found that tourist participation is directly associated with tourist well-being, and eco-friendly engagement positively mediates tourist participation and tourist well-being. Furthermore, digital infrastructure moderates tourist participation and tourist well-being. Key findings reveal that actively participating in tourism activities considerably increases visitor well-being. Furthermore, eco-friendly behaviors and digital infrastructure may improve tourist well-being and overall experience. These findings may influence many tourist features in the Jilin Province of China. Tourism management should first provide a range of fun and engaging activities to boost tourist well-being. Second, promoting sustainable practices protects the environment and improves visitors' quality of life. Third, digital infrastructure expenditures support these activities and enhance visitor pleasure. Policymakers should prioritize sustainable tourism. They should employ digital technologies to promote sustainability and improve services. Addressing these concerns may strengthen the country's economy, sustainable development, and tourism. This study enhances tourist well-being theory by adding eco-friendly interaction, digital infrastructure, and visitor participation. It illuminates the importance of technology, sustainability, and active involvement in producing enjoyable tourist experiences.
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    From sustainable to regenerative tourism: Study on Chinese hospitality industry
    (Emerald Group Publishing Ltd., 2024) Omar, Adel; El-shari, Alaa Last; Jamshaid, Samrah; Bayram, Gul Erkol
    The hospitality industry has been debating the merits of sustainable tourism for some time, but more and more people are becoming interested in regenerative tourism. The concept of regenerative tourism goes beyond that of sustainable tourism in that it seeks to restore and regenerate both the natural environment and the communities in which it operates. The Chinese hospitality industry has been expanding at a rapid rate and has the potential to adopt practices that are associated with regenerative tourism. This chapter investigated the hospitality industry of China and the shift from sustainable tourism to regenerative tourism. Consumer expectations, government programmes, and AI are driving this shift from sustainable to regenerative tourism. Despite the challenges of transitioning tourism from sustainable to regenerative, many Chinese initiatives and programmes are helping the environment and communities. © 2024 Alhamzah Alnoor, Gül Erkol Bayram, Chew XinYing and Syed Haider Ali Shah. All rights reserved.
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    Green manufacturing practices and SMEs' sustainable performance: a moderated mediation mechanisms of green innovation and managerial discretion
    (Emerald Group Publishing Ltd, 2024) Omar, Adel; Al-Shari, Alaa; Shah, Syed Haaider Ali; Bayram, Gul Erkol; Rahman, Eman Zameer; Valeri, Marco
    PurposeDrawing on the resource-based view, ecological modernization theory and upper-echelon theory, this study aims to explore how green manufacturing practices (GMGP) affect the sustainable performance of small and medium enterprises (SMEs).Design/methodology/approachIt also examines the mediating role of green innovation (GIN) and the moderating role of managerial discretion (MD). To test the hypothesized model, the data was collected from 394 manufacturing SMEs though survey and analyzed using SPSS and AMOS (SEM).FindingsThe results provide evidence for the positive relationship between GMGP and corporate sustainable performance (CSPR), mediated by GIN. Furthermore, the presence of MD enhances the positive effect of GMGP on CSPR through GIN. Thus, this study enhances the understanding of the relationship between GMGP and CSPR, including its underlying mechanism and conditional effects.Research limitations/implicationsThis study collected sample from SMEs located in Punjab province of Pakistan which represents majority of the SMEs; however, future research can take data from other province and with large sample size.Practical implicationsThe findings highlight the significance of GMGP and GIN in the manufacturing sector for attaining CSPR goals. GMGP guides business leaders to be more inclined toward the energy and resource consumption as well as waste generation within their organizations which lead to improved CSPR outcomes.Originality/valueThe findings of this study make significant contributions to the existing literature, shedding light on the dynamics between GMGP and CSPR. Moreover, the study offers managerial implications for organizations aiming to enhance their sustainable performance by implementing effective GMGP.
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    Integrating Social Media-Driven Service Innovation and Sustainable Leadership: Advancing Sustainable Practices in Tourism and Hospitality
    (Mdpi, 2025) Zada, Muhammad; Bayram, Gul Erkol; Contreras-Barraza, Nicolas; Kaptangil, Kerem; Aylan, Serkan
    This study examines the impact of the digital era, particularly the increasing prevalence of social media, on sustainable tourism and hospitality development, and examines how the tourism and hospitality industry leverages social media to foster sustainability within the sector. However, researchers and policymakers have paid little attention to this aspect. Research on social media usage and sustainable tourism development still needs to be revised and made novel. Drawing on organizational learning theory and the resource-based view, this study examines the associations between social media usage and service innovations, aiming to develop sustainable tourism. Our research findings reveal a promising and positive relationship between social media usage and service innovations, which contributes to the sustainable development of tourism. Sustainable leadership also moderates this relationship. This research significantly contributes to the existing knowledge in the field, with implications for academia, researchers, and government entities focused on digitalization and sustainable development, supporting innovation, and preparing for future challenges.
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    Leadership styles and sustainable organizational energy in family business: modeling non-compensatory and nonlinear relationships
    (Emerald Group Publishing Ltd, 2023) Abdullah, Hasan Oudah; Atshan, Nadia; Al-Abrrow, Hadi; Alnoor, Alhamzah; Valeri, Marco; Bayram, Gul Erkol
    PurposeThis study aims to understand the impact of leadership styles on the sustainability of organizational energy, using the mediator role of organizational ambidexterity in family firms in Malaysia. To this end, dual-stage Structural Equation Modeling (SEM) and Artificial Neural Networks (ANN) were adopted to determine the leadership style of family firms in Malaysia.Design/methodology/approachAn exploratory design (i.e. questionnaire) was used to collect data from 528 workers in the family firms in Malaysia.FindingsAccording to the results, leadership styles and long-term organizational energy have a positive and significant relationship. Furthermore, organizational ambidexterity mediates the relationship between leadership styles and organizational energy sustainability. On the other hand, based on nonlinear and compensatory relationships, the ANN method predicted a bureaucratic leadership style typical in Malaysian family businesses. The results of this study indicate transformational, transactional and bureaucratic leadership styles affect sustainable organizational energy. Besides, organizational ambidexterity fully mediates the relationship between leadership styles and sustainable organizational energy. On the other hand, the results of non-compensatory relationships revealed organizational ambidexterity is the most determinant of sustainable organizational energy, followed by bureaucratic leadership. As a result, leadership styles encourage human resources to perform tasks with energy and vitality. In family businesses, bureaucratic leadership increases job immersion and positive motivations toward work challenges.Research limitations/implicationsFrom a practitioner's perspective, leaders and practitioners must encourage creativity and idea generation to give members sufficient strength to work and focus on goals that support building sustainable organizational energy. A family business is a type of capitalism that significantly impacts employees. The family-owned businesses surveyed by first-generation families lack subsidiaries and are ingrained in a paternalistic culture that offers employees greater security at a lower wage. Although there are few details, the study sample size is small and has limitations. This study suggests that understanding the leadership styles on sustainable organizational energy and using the mediator role of organizational ambidexterity in the family business has immense value. Characteristics such as transformational, transactional and bureaucratic leadership styles have a significant role in sustainable organizational energy. Also, organizational ambidexterity is the mediator for the relationship between leadership styles and sustainable organizational energy.Originality/valueThis study sheds light on the effect of leadership styles on sustainable organizational energy through organizational ambidexterity in family firms. In this context, the novelty of this study includes two perceptions. The first explored the impact of exploration and exploitation on sustainable organizational energy. The second investigates linear and nonlinear relationships to predict sustainable organizational energy determinants.
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    Macro-economic indicators and housing price index in Spain: fresh evidence from FMOLS and DOLS
    (Emerald Group Publishing Ltd, 2025) Raza, Ali; Asif, Laiba; Tursoy, Turgut; Seraj, Mehdi; Bayram, Gul Erkol
    Purpose This study aims to determine how changes in macroeconomic indicators and the housing prices index (HPI) are related. These factors can cause short-term and long-term changes in the housing market in Spain.Design/methodology/approach The study used cointegrating regression, fully modified ordinary least squares and dynamic ordinary least squares methodologies. The models are trained using quarterly time series data for these parameters from 2010 to 2022. A comprehensive examination is conducted to explore the relationship between macroeconomic issues and fluctuations in the HPI.Findings The results indicate statistically significant short-run effects (p < 0.05) of economic growth, inflation, Spanish stock indices, foreign trade and the interest rate on HPI. The inflation variables, Spain's stock indices, interest rate and monetary rate, have statistically significant long-run effects (p < 0.05) on HPI. The exchange rate, unemployment and money supply have no substantial impact on HPI in Spain.Originality/value The study's findings significantly contribute to increased information concerning the level of investing activity in the Spanish housing sector. After conducting an in-depth study of both the long-run and short-run connections with HPI, the study proved to be highly effective in formulating appropriate policies.
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    Regenerative tourism - the concept of moving beyond responsible and sustainable tourism
    (Emerald Group Publishing Ltd., 2024) Alhitmi, Hitmi Khalifa; Rahman, Eman Zameer; Bayram, Gul Erkol
    This chapter explores the concept of regenerative tourism as a sustainable approach to travel and destination development. It examines the interconnectedness of regenerative agriculture and tourism, incorporating the adaptive cycle model and principles from the regenerative development framework. The chapter proposes a conceptual framework comprising five design dimensions: regeneration mindset, inherent potential, systems capability, intended system effects and tasks and resources. These dimensions guide the design and development of regenerative tourism interventions, aiming to shift the tourism regime towards regeneration. The chapter highlights the importance of adopting an ecological worldview, discovering the unique potential of each place, leveraging tourism living systems, creating regenerative places and communities and collaborating to enact regenerative approaches. Regenerative tourism offers solutions for rethinking and rebuilding the tourism industry, enhancing local economies, preserving cultures and biodiversity and providing transformative experiences for guests. The descriptive methodology allows for a comprehensive exploration and explanation of the conceptual framework and its potential implications for the tourism industry. It serves to inform readers about the key concepts, principles and dimensions of regenerative tourism, facilitating a better understanding of its theoretical foundations and practical applications. The chapter concludes that regenerative tourism requires a change in the economic model and societal perspective, focusing on qualitative development and improving human well-being through ecosystem health. It recommends the adoption of regenerative practices, emphasizing the positive impacts on destinations and stakeholders. Future directions include further research on regenerative tourism's effectiveness, exploring innovative strategies and technologies and fostering collaboration among stakeholders to enhance its implementation. © 2024 Alhamzah Alnoor, Gül Erkol Bayram, Chew XinYing and Syed Haider Ali Shah. All rights reserved.
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    Sexual harassment, psychological well-being, and job satisfaction of female tour guides: the effects of social and organizational support
    (Routledge Journals, Taylor & Francis Ltd, 2022) Alrawadieh, Zaid; Alrawadieh, Derya Demirdelen; Olya, Hossein G. T.; Bayram, Gul Erkol; Kahraman, Onur Cuneyt
    Drawing on the Conservation of Resources Theory (COR), and a gender perspective, this study proposes and tests a conceptual model postulating relationships between sexual harassment, burnout, perceived social and organizational support, psychological well-being, and job satisfaction. A survey of Turkish female tour guides resulted in 221 valid questionnaires. The results reveal that female tour guides' sexual harassment experience has a negative impact on their job satisfaction and psychological well-being. Unlike perceived social support, perceived organizational support plays a significant and negative role in triggering sexual harassment. The findings also confirm the mediating effects of burnout on the relationship between sexual harassment and job satisfaction as well as the relationship between sexual harassment and psychological well-being. The study contributes to gender equality and sustainability research and offers several practical implications for stakeholders in the travel industry and public policy.
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    The effect of transformational leadership on restaurant employees on trust, altruistic intention and organizational commitment: the moderation effect of surface acting
    (Emerald Group Publishing Ltd, 2024) Kement, Uzeyir; Zeybek, Bihter; Soylu, Sinem; Bayram, Gul Erkol; Raza, Ali
    PurposeThis study aims to investigate the impact of the transformational leadership style on the behaviour of restaurant employees. Also, it was aimed to investigate the effect of transformational leadership on trust and the effect of trust on altruistic intention and organizational commitment.Design/methodology/approachThe study integrates insights from transformational leadership to provide a fresh perspective to advance comparative organizational behaviour research. To test the hypotheses, the authors conduct a multiple analysis with observations from Turkey getting staff in culinary department with a quantitative survey.FindingsThis study equips different professional entities in the food and beverage industry with useful, contextualized links between transformational leadership. According to results, the perspective of transformational leadership style affects the concepts of trust, altruistic value and organizational commitment positively. Charisma, moral modelling and individualized consideration had a significant effect on trust. Also, trust has a significant effect on altruistic intention and organizational commitment.Research limitations/implicationsThe present study incorporated confidence as a mediating variable; however, it is recommended that alternative scales be used in subsequent research endeavours. Future research endeavours may incorporate theoretical frameworks such as theory of planned behaviour or stimulus-organism-response.Practical implicationsTransformational leadership style is a good acquisition for restaurant employees. There is a healthier and safer job sharing in these restaurants. This can be interpreted as a more satisfied customer. A good leader has a great contribution to the future and sustainability of the business.Social implicationsThis research created a new model and examined employees' views on the company and its management. As a result of the analysis, it was determined that charisma, moral modelling and individualized consideration had a significant effect on trust.Originality/valueThis assists in learning better service quality developing and business practices to augment culinary staff, thereby maximizing their valuable contributions to tourism growth. This research created a new model and examined employees' views on the company and its management.
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    The effect on education and training
    (Elsevier, 2024) Kumar, Sanjeev; Bayram, Gul Erkol
    Purpose: Education plays a vital role in individual life; training and education are constantly employed for development, growth, skills, and knowledge. This study aims to identify and analyze employee satisfaction, personal growth, social cohesion, and poverty rates. Need for the study: In today's environment, education and training play a significant role globally; they will help reduce crime rates, get well-educated people involved in political processes, engage critical thinking, and make strong decisions for society and the nation. This study will provide an overview of the most significant impact of education and training. Methodology: A systematic literature review was conducted to identify and synthesize relevant studies on the impact of education and training, developing employees' skills, and changing their lifestyles. A systematic search of the Web of Science and Scopus databases was conducted to identify relevant studies published between 2012 and 2022. Studies were screened and selected based on pre-defined inclusion and exclusion criteria. A thematic analysis was performed to categorize the impact of education and training. Findings: The study identified employees who learned the new techniques through education and training. It is a continuous process in which they can learn different skills, knowledge, and competencies. The impact of education and training will bring new changes in the future, and it will also reduce crime rates and increase employability. Batter training can provide a dynamic and engaging learning experience to help students develop practical skills in a safe and controlled environment. Practical implications: Providing health education and training to the employee increases employee skills, promotes healthy behaviors, increases opportunities and employee satisfaction levels, and increases productivity. Education profoundly impacts society; it will also raise awareness about healthy behavior and reduce the risk of chronic diseases and other health problems. The findings of this study provide valuable insights into the fact that every human body learns new things from education and training. Education and training have different impacts on everybody's life, which will help to change life. © 2025 Elsevier Inc. All rights reserved.
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    Tourist behaviour and travel adoption among Millennials
    (Routledge, 2022) Bayram, Gul Erkol
    [No abstract available]
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    Towards a regenerative future an empirical study of service quality enhancement in rajasthan tourism
    (IGI Global, 2024) Singh, Kuldeep; Bayram, Gul Erkol; Gantait, Arnab; Puri, Goldi; Raza, Ali
    This study employs an exploratory design with a quantitative approach to analyze the impact of service quality on tourist satisfaction and revisit intention in Rajasthan. Data was collected from 600 valid responses from domestic and international tourists across ten cities in Rajasthan using a pre-tested questionnaire. Exploratory factor analysis with Varimax rotation identified eight dimensions influencing service quality in Rajasthan's tourism industry: accommodation, people/staff, transportation, travel environment, amenities, cuisine, attraction, and cleanliness. Regression analysis revealed significant impacts of all variables on tourist satisfaction and revisit intention (p<0.05), except for accommodation, people/ staff, transportation, and cleanliness, which were not significant on revisit intention (p>0.05). The findings contribute to understanding the relationship between service quality, satisfaction, and revisit intention, offering insights for future research and aiding policymakers and stakeholders in improving service quality at tourist destinations in Rajasthan. © 2024 by IGI Global. All rights reserved.
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    Transitioning the Tourism Industry from the Real World to the Metaverse
    (Springer Science and Business Media Deutschland GmbH, 2023) Sharma, Neha; Aggarwal, Neetima; Uniyal, Mahesh; Bayram, Gul Erkol; Prakash, Vijay
    Metaverse exists. Various qualities, however, metaverse tourism is not yet recognized. It provides four metaverse tourist ideas. The primary metaverse tourist technology will enhance immersion. Pre-trip metaverse passengers can expect realistically. Third, examine metaverse travelers’ multi-identities. Finally, creative economic metaverse tourism is new. Metaverse tourism ecology before, during, and after. Metaverse could change life. Cellphones and the Internet revolu¬tionized travel. Tourism is theoretically linked to Metaverse dimensions. Tourists should expect metaverse evolution to change their experiences and disintegrate tourism. Rapid digital technology proliferation created the metaverse, a virtual shared environment with physical and digital worlds. The metaverse is prompting sectoral changes and new engagement channels. The tourism industry has changed. Virtual, augmented, and other immersive technologies allow tourism to be cus¬tomized across borders. Tourism using metaverse and apps. Cultural exhibits, virtual city tours, historical reenactments, and immersive nature adventures are examples. Metaverse technology developers, tourist stakeholders, and legislators must collaborate. Technological advances are reshaping the metaverse, a virtual shared realm of physical and digital worlds. Some industries are testing it to disrupt practices and create new engagement channels. Tourism has altered drastically. According to polls, metaverse experiences attract travelers. The metaverse’s prin¬ciples and tourism effects show its revolutionary potential to change travelers’ venue and experience interactions. VR, AR, and immersive tourism tailor inter¬national travel. Tourist case studies in industry and metaverse offer virtual city tours, historical reenactments, interactive cultural exhibits, and immersive nature activities. Technology developers, tourist stakeholders, and the government must work together on the metaverse. Regulation and ethics protect metaverse tourism. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2023.