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    ARCHEOLOGICAL ATTRACTIONS WITHIN INTENTION TO PARTICIPATE IN ARCHEOTOURISM: A CASE IN ÇORUM, TURKEY
    (Univ Rijeka, Faculty Tourism & Hospitality Management, Opatija, 2023) Kement, Uzeyir; Bayram, Gul Erkol; Valeri, Marco; Basar, Berkan; Gungor, Zekiye Tuce
    Purpose - This paper examines the effect of the attractive motivational factors of archaeotourism on the intention to participate in archaeotourism. Methodology-The statistical program SmartPLS was used for data analysis.Design-The population consists of tourists who visited corum/Turkey, and convenience sampling method was applied. Four hundred and seventy tourists participated in the research between July and August 2022.Findings - Core archeological attractions, historical-cultural knowledge, leisure activities and archeotourism'development of the destination have a positive effect on the intention to participate in archaeotourism. On the other hand, additional archeological attractions and participatory archeological activities do not significantly influence the intention to participate in archaeotourism.Originality of the research - The study includes exceptional variables to demonstrate the impact of attractive motivational factors on the intention to participate in archaeotourism. Furthermore, the statistical analysis provides desirable motivational factors for archaeotourism to determine the intention to visit archaeotourism sites. Thus, the research enables the determination of visitation intention for a destination in the context of archaeotourism and attempts to bridge the gap between tourists' decisions and their visits. By modeling the effects of archaeotourism incentives on tourists' visitation intentions, evidence and knowledge gaps in the literature are also addressed.
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    Effect of environmental attitude on environmentally responsible behavior: a comparative analysis among green and non-green hotel guests in Turkiye
    (Emerald Group Publishing Ltd, 2024) Kement, Uzeyir; Dogan, Seden; Baydeniz, Erdem; Bayar, Sinan Baran; Bayram, Gul Erkol; Basar, Berkan
    PurposeEnvironmentally Responsible Behavior (ERB) refers to actions and practices aimed at minimizing negative environmental impact through conservation, waste reduction and sustainable practices driven by concern for environmental well-being. This study aims to explain the effect of environmental attitudes of hotel guests visiting green and non-green hotels on their ERB. In the research, hotels with different concepts were handled separately and a comparative analysis was made between both customer types.Design/methodology/approachThe study was assessed using two separate models: one for green hotel guests and another for non-green hotel guests. Data were collected from 205 participants from green hotel guests in Turkiye and 206 participants from hotel guests visiting non-green hotels in Turkiye, using a survey form with a convenience sampling method. The hypotheses were analyzed with the structural equation model and multi-group analysis (MGA) in the Smart PLS statistical program.FindingsThe ecocentric attitude positively affects political and community activism but does not impact recycling, educational behavior, green consumerism or overall ERB. The technocentric attitude negatively influences recycling, educational behavior, green consumerism, community activism and ERB but does not negatively affect political activism. The dualcentric attitude positively impacts all ERB sub-dimensions. The multi-group analysis (MGA) revealed that dualcentric attitudes have a stronger influence on green consumerism, political activism and recycling behavior among green hotel guests compared to non-green hotel guests.Practical implicationsThese findings directly impact hotel managers, underscoring the strategic significance of adopting and advocating green practices. Implementing environmentally friendly initiatives not only appeals to environmentally conscious consumers but also holds the potential to cultivate ERB among all guests. By integrating sustainability into marketing strategies, hotels can communicate their commitment to environmental stewardship, positively influencing guests' environmental attitudes and behaviors.Originality/valueThe paper's key contribution is its comparative analysis of ERB between guests at green and non-green hotels. It reveals how tourists' environmental attitudes influence their hotel choices and behaviors, offering insights into sustainable tourism. Additionally, it explores the differences between ecocentric, technocentric and dualcentric attitudes, enhancing our understanding of how varying environmental concerns shape tourists' behaviors and choices and contributing to the broader discussion on environmental psychology in tourism.
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    Effect of smart tourism technology experience (STTE) on tourist satisfaction and tourist happiness in Bordeaux: the mediation role of self-gratification
    (Emerald Group Publishing Ltd, 2024) Yuksel, Faruk; Kement, Uzeyir; Dogan, Seden; Bayram, Gul Erkol; Bayar, Sinan Baran; Cobanoglu, Cihan
    PurposeThis study aims to investigate the effects of smart tourism technology experience (STTE) on tourist satisfaction and happiness in Bordeaux, with a focus on understanding the mediating role of self-gratification. By examining these relationships, the study seeks to provide insights into how smart tourism technologies can enhance tourist experiences.Design/methodology/approachThe study uses partial least squares-structural equation modeling (PLS-SEM) to analyze data collected from 380 tourists who visited Bordeaux. The measurement model assesses reliability and validity, while the structural model evaluates the proposed hypotheses and the mediation effects of self-gratification.FindingsThe results confirm that STTE positively impacts tourist satisfaction, with accessibility, informativeness and personalization significantly enhancing tourist satisfaction, while interactivity does not. Tourist satisfaction, in turn, positively affects tourist happiness. Furthermore, self-gratification partially mediates the relationship between tourist satisfaction and happiness, highlighting its importance in the smart tourism context.Originality/valueThis research extends the understanding of STTE by demonstrating its effects on tourist satisfaction and happiness. It introduces the mediating role of self-gratification, providing a novel perspective on how personalized smart tourism experiences contribute to overall tourist happiness.
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    The effect of transformational leadership on restaurant employees on trust, altruistic intention and organizational commitment: the moderation effect of surface acting
    (Emerald Group Publishing Ltd, 2024) Kement, Uzeyir; Zeybek, Bihter; Soylu, Sinem; Bayram, Gul Erkol; Raza, Ali
    PurposeThis study aims to investigate the impact of the transformational leadership style on the behaviour of restaurant employees. Also, it was aimed to investigate the effect of transformational leadership on trust and the effect of trust on altruistic intention and organizational commitment.Design/methodology/approachThe study integrates insights from transformational leadership to provide a fresh perspective to advance comparative organizational behaviour research. To test the hypotheses, the authors conduct a multiple analysis with observations from Turkey getting staff in culinary department with a quantitative survey.FindingsThis study equips different professional entities in the food and beverage industry with useful, contextualized links between transformational leadership. According to results, the perspective of transformational leadership style affects the concepts of trust, altruistic value and organizational commitment positively. Charisma, moral modelling and individualized consideration had a significant effect on trust. Also, trust has a significant effect on altruistic intention and organizational commitment.Research limitations/implicationsThe present study incorporated confidence as a mediating variable; however, it is recommended that alternative scales be used in subsequent research endeavours. Future research endeavours may incorporate theoretical frameworks such as theory of planned behaviour or stimulus-organism-response.Practical implicationsTransformational leadership style is a good acquisition for restaurant employees. There is a healthier and safer job sharing in these restaurants. This can be interpreted as a more satisfied customer. A good leader has a great contribution to the future and sustainability of the business.Social implicationsThis research created a new model and examined employees' views on the company and its management. As a result of the analysis, it was determined that charisma, moral modelling and individualized consideration had a significant effect on trust.Originality/valueThis assists in learning better service quality developing and business practices to augment culinary staff, thereby maximizing their valuable contributions to tourism growth. This research created a new model and examined employees' views on the company and its management.
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    Tourist lifestyle: Food and travel activities at a gastronomy destination in Türkiye through the mediating role of destination familiarity
    (Lodz University Press, 2024) Kement, Uzeyir; Göral, Murat; Bayatkara, Yusuf; Durmaz, Yakup; Bayram, Gül Erkol
    This work aims to determine the effect of the travel preferences of domestic and foreign tourists visiting Gaziantep province in Türkiye and their participation in destination food and travel activities, as well as examining the mediating role of destination familiarity. The research model includes three sub-factors for travel lifestyle: preference for proximity and comfort, interest in new and local culture, and preference for activities and adventures. While preference for destination food activities has two sub-factors: interest in food activities and tasting local flavors. Additionally, destination familiarity and preference for destination travel activities are the measures used in the research model. The research sample consists of domestic and foreign tourists visiting Gaziantep between March and April 2022; 418 questionnaires were filled in by participants chosen by random sampling. Data analysis was made using SPSS and SmartPLS. As reflective and formative scales were used together in the data analysis, the partial least squares method (PLS-SEM) was used. The research results suggest that preference for proximity and comfort, interest in new and local culture, preference for activities and adventures, and destination familiarity have a positive significant effect on interest in food activities. While interest in the new and local culture and preference for activities and adventures, have a positive significant effect on tasting local flavors; preference for proximity and comfort and destination familiarity do not have such an effect. It was also found that preference for proximity and comfort, interest in the new and local culture, preference for activities and adventures, and destination familiarity have a positive and significant effect on preferences for destination travel activities. Lastly, interest in new and local culture and preference for activities and adventures have a positive significant effect on destination familiarity while preference for proximity and comfort do not. © by the author, licensee University of Lodz – Lodz University Press, Lodz, Poland.