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    Effect of environmental attitude on environmentally responsible behavior: a comparative analysis among green and non-green hotel guests in Turkiye
    (Emerald Group Publishing Ltd, 2024) Kement, Uzeyir; Dogan, Seden; Baydeniz, Erdem; Bayar, Sinan Baran; Bayram, Gul Erkol; Basar, Berkan
    PurposeEnvironmentally Responsible Behavior (ERB) refers to actions and practices aimed at minimizing negative environmental impact through conservation, waste reduction and sustainable practices driven by concern for environmental well-being. This study aims to explain the effect of environmental attitudes of hotel guests visiting green and non-green hotels on their ERB. In the research, hotels with different concepts were handled separately and a comparative analysis was made between both customer types.Design/methodology/approachThe study was assessed using two separate models: one for green hotel guests and another for non-green hotel guests. Data were collected from 205 participants from green hotel guests in Turkiye and 206 participants from hotel guests visiting non-green hotels in Turkiye, using a survey form with a convenience sampling method. The hypotheses were analyzed with the structural equation model and multi-group analysis (MGA) in the Smart PLS statistical program.FindingsThe ecocentric attitude positively affects political and community activism but does not impact recycling, educational behavior, green consumerism or overall ERB. The technocentric attitude negatively influences recycling, educational behavior, green consumerism, community activism and ERB but does not negatively affect political activism. The dualcentric attitude positively impacts all ERB sub-dimensions. The multi-group analysis (MGA) revealed that dualcentric attitudes have a stronger influence on green consumerism, political activism and recycling behavior among green hotel guests compared to non-green hotel guests.Practical implicationsThese findings directly impact hotel managers, underscoring the strategic significance of adopting and advocating green practices. Implementing environmentally friendly initiatives not only appeals to environmentally conscious consumers but also holds the potential to cultivate ERB among all guests. By integrating sustainability into marketing strategies, hotels can communicate their commitment to environmental stewardship, positively influencing guests' environmental attitudes and behaviors.Originality/valueThe paper's key contribution is its comparative analysis of ERB between guests at green and non-green hotels. It reveals how tourists' environmental attitudes influence their hotel choices and behaviors, offering insights into sustainable tourism. Additionally, it explores the differences between ecocentric, technocentric and dualcentric attitudes, enhancing our understanding of how varying environmental concerns shape tourists' behaviors and choices and contributing to the broader discussion on environmental psychology in tourism.
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    Effect of environmental attitude on environmentally responsible behavior: a comparative analysis among green and non-green hotel guests in Turkiye [2]
    (Emerald Publishing, 2025) Kement, Uzeyir; Dogan, Seden; Baydeniz, Erdem; Bayar, Sinan Baran; Erkol Bayram, Gul; Basar, Berkan
    Purpose: Environmentally Responsible Behavior (ERB) refers to actions and practices aimed at minimizing negative environmental impact through conservation, waste reduction and sustainable practices driven by concern for environmental well-being. This study aims to explain the effect of environmental attitudes of hotel guests visiting green and non-green hotels on their ERB. In the research, hotels with different concepts were handled separately and a comparative analysis was made between both customer types. Design/methodology/approach: The study was assessed using two separate models: one for green hotel guests and another for non-green hotel guests. Data were collected from 205 participants from green hotel guests in Turkiye and 206 participants from hotel guests visiting non-green hotels in Turkiye, using a survey form with a convenience sampling method. The hypotheses were analyzed with the structural equation model and multi-group analysis (MGA) in the Smart PLS statistical program. Findings: The ecocentric attitude positively affects political and community activism but does not impact recycling, educational behavior, green consumerism or overall ERB. The technocentric attitude negatively influences recycling, educational behavior, green consumerism, community activism and ERB but does not negatively affect political activism. The dualcentric attitude positively impacts all ERB sub-dimensions. The multi-group analysis (MGA) revealed that dualcentric attitudes have a stronger influence on green consumerism, political activism and recycling behavior among green hotel guests compared to non-green hotel guests. Practical implications: These findings directly impact hotel managers, underscoring the strategic significance of adopting and advocating green practices. Implementing environmentally friendly initiatives not only appeals to environmentally conscious consumers but also holds the potential to cultivate ERB among all guests. By integrating sustainability into marketing strategies, hotels can communicate their commitment to environmental stewardship, positively influencing guests’ environmental attitudes and behaviors. Originality/value: The paper’s key contribution is its comparative analysis of ERB between guests at green and non-green hotels. It reveals how tourists’ environmental attitudes influence their hotel choices and behaviors, offering insights into sustainable tourism. Additionally, it explores the differences between ecocentric, technocentric and dualcentric attitudes, enhancing our understanding of how varying environmental concerns shape tourists’ behaviors and choices and contributing to the broader discussion on environmental psychology in tourism. © 2024, Emerald Publishing Limited.
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    Effect of smart tourism technology experience (STTE) on tourist satisfaction and tourist happiness in Bordeaux: the mediation role of self-gratification
    (Emerald Group Publishing Ltd, 2024) Yuksel, Faruk; Kement, Uzeyir; Dogan, Seden; Bayram, Gul Erkol; Bayar, Sinan Baran; Cobanoglu, Cihan
    PurposeThis study aims to investigate the effects of smart tourism technology experience (STTE) on tourist satisfaction and happiness in Bordeaux, with a focus on understanding the mediating role of self-gratification. By examining these relationships, the study seeks to provide insights into how smart tourism technologies can enhance tourist experiences.Design/methodology/approachThe study uses partial least squares-structural equation modeling (PLS-SEM) to analyze data collected from 380 tourists who visited Bordeaux. The measurement model assesses reliability and validity, while the structural model evaluates the proposed hypotheses and the mediation effects of self-gratification.FindingsThe results confirm that STTE positively impacts tourist satisfaction, with accessibility, informativeness and personalization significantly enhancing tourist satisfaction, while interactivity does not. Tourist satisfaction, in turn, positively affects tourist happiness. Furthermore, self-gratification partially mediates the relationship between tourist satisfaction and happiness, highlighting its importance in the smart tourism context.Originality/valueThis research extends the understanding of STTE by demonstrating its effects on tourist satisfaction and happiness. It introduces the mediating role of self-gratification, providing a novel perspective on how personalized smart tourism experiences contribute to overall tourist happiness.
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    Risk, fate, and luck: Understanding adventure intentions under the shadow of death ambiguity
    (Elsevier, 2025) Ali, Faizan; Kement, Uzeyir; Bayar, Sinan Baran; Dogan, Seden; Bayram, Gul Erkol
    This study uses the Extended Reasoned Action Theory to investigate various determinants of individuals' intentions to engage in wingsuit activities. Additionally, it aims to determine whether the ambiguity of death moderates this intention. Two hundred thirty-five participants were recruited via the Qualtrics online survey platform to participate in the study. Using SmartPLS, various assessments were performed, including evaluating the measurement and the structural model. The empirical findings of this study reveal that a belief in luck positively influences one's propensity for risk-taking attitudes. Additionally, the perception of risk and subjective norms positively impact the inclination towards adventurous behavior. However, fatalism does not impact the risk-taking attitudes. Interestingly, the ambiguity of death was not found to moderate the relationship between the belief in luck and risk-taking attitudes. This research significantly contributes to the existing knowledge concerning the Theory of Reasoned Action (TRA) and its application to extreme sports. Furthermore, the implications arising from these findings are discussed in depth, particularly in the domain of wingsuit activities.
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    The Effect of Self-Service Technology Quality on Novelty-Seeking and Revisit Intention in Restaurant Settings
    (Wiley, 2025) Kement, Uzeyir; Dogan, Seden; Bayar, Sinan Baran; Bayram, Gul Erkol; Basar, Berkan; Cobanoglu, Cihan
    This study explores how self-service technologies (SSTs) quality in restaurants influences customers' novelty-seeking behavior and their intention to revisit. Data were collected through surveys distributed via Amazon Mechanical Turk, comprising responses from 498 participants. Structural Equation Modeling (SEM) was used for data analysis to assess the relationships between perceived SST quality, novelty-seeking, and revisit intentions. The study identifies significant positive effects of SST quality dimensions such as enjoyment, security, and assurance on novelty-seeking. However, functionality, convenience, and customization were not significantly linked to novelty-seeking. Furthermore, novelty-seeking significantly impacted both affective and cognitive attitudes, which in turn influenced revisit intentions. Venturesomeness was examined as a moderating factor but only significantly moderated the relationship between cognitive attitudes and revisit intentions. Self-service technology quality directly influences customer engagement and satisfaction, leading to increased revisit intentions through the mediating role of novelty-seeking.
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    THE MEDIATING ROLE OF LOCAVORISM IN THE EFFECT OF LOCAL FOOD CONSUMPTION VALUE ON INTENTION TO PURCHASE LOCAL FOODS
    (Akdeniz Univ, Tourism Fac, 2025) Bayar, Sinan Baran; Kement, Uzeyir; Dogan, Seden; Sengoz, Ayse; Erkol Bayram, Gul; Cobanoglu, Cihan
    The number of studies exploring attitudes toward local food is limited but growing. This research aims to fill the gap by testing food consumption value as a second-order construct and assessing its impact on attitudes toward local food, locavorism, and the intention to purchase local food. Additionally, the study examines the conditions that may influence the effect of food consumption value. The study sample consists of participants aged 18 and older who consume local food. The research model was analyzed for validity, reliability, and structural relationships using Smart PLS statistical software. The findings indicate that taste and quality values are significant in shaping attitudes toward local food, whereas price and prestige values did not have a positive effect on these attitudes. Moreover, the study shows that positive attitudes toward local food increase the intention to purchase it. Lastly, the elements of lionization and communalization were found to reinforce both positive attitudes toward local food and purchase intentions, while the element of opposition did not demonstrate this effect.