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    Effect of environmental attitude on environmentally responsible behavior: a comparative analysis among green and non-green hotel guests in Turkiye
    (Emerald Group Publishing Ltd, 2024) Kement, Uzeyir; Dogan, Seden; Baydeniz, Erdem; Bayar, Sinan Baran; Bayram, Gul Erkol; Basar, Berkan
    PurposeEnvironmentally Responsible Behavior (ERB) refers to actions and practices aimed at minimizing negative environmental impact through conservation, waste reduction and sustainable practices driven by concern for environmental well-being. This study aims to explain the effect of environmental attitudes of hotel guests visiting green and non-green hotels on their ERB. In the research, hotels with different concepts were handled separately and a comparative analysis was made between both customer types.Design/methodology/approachThe study was assessed using two separate models: one for green hotel guests and another for non-green hotel guests. Data were collected from 205 participants from green hotel guests in Turkiye and 206 participants from hotel guests visiting non-green hotels in Turkiye, using a survey form with a convenience sampling method. The hypotheses were analyzed with the structural equation model and multi-group analysis (MGA) in the Smart PLS statistical program.FindingsThe ecocentric attitude positively affects political and community activism but does not impact recycling, educational behavior, green consumerism or overall ERB. The technocentric attitude negatively influences recycling, educational behavior, green consumerism, community activism and ERB but does not negatively affect political activism. The dualcentric attitude positively impacts all ERB sub-dimensions. The multi-group analysis (MGA) revealed that dualcentric attitudes have a stronger influence on green consumerism, political activism and recycling behavior among green hotel guests compared to non-green hotel guests.Practical implicationsThese findings directly impact hotel managers, underscoring the strategic significance of adopting and advocating green practices. Implementing environmentally friendly initiatives not only appeals to environmentally conscious consumers but also holds the potential to cultivate ERB among all guests. By integrating sustainability into marketing strategies, hotels can communicate their commitment to environmental stewardship, positively influencing guests' environmental attitudes and behaviors.Originality/valueThe paper's key contribution is its comparative analysis of ERB between guests at green and non-green hotels. It reveals how tourists' environmental attitudes influence their hotel choices and behaviors, offering insights into sustainable tourism. Additionally, it explores the differences between ecocentric, technocentric and dualcentric attitudes, enhancing our understanding of how varying environmental concerns shape tourists' behaviors and choices and contributing to the broader discussion on environmental psychology in tourism.
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    Effect of smart tourism technology experience (STTE) on tourist satisfaction and tourist happiness in Bordeaux: the mediation role of self-gratification
    (Emerald Group Publishing Ltd, 2024) Yuksel, Faruk; Kement, Uzeyir; Dogan, Seden; Bayram, Gul Erkol; Bayar, Sinan Baran; Cobanoglu, Cihan
    PurposeThis study aims to investigate the effects of smart tourism technology experience (STTE) on tourist satisfaction and happiness in Bordeaux, with a focus on understanding the mediating role of self-gratification. By examining these relationships, the study seeks to provide insights into how smart tourism technologies can enhance tourist experiences.Design/methodology/approachThe study uses partial least squares-structural equation modeling (PLS-SEM) to analyze data collected from 380 tourists who visited Bordeaux. The measurement model assesses reliability and validity, while the structural model evaluates the proposed hypotheses and the mediation effects of self-gratification.FindingsThe results confirm that STTE positively impacts tourist satisfaction, with accessibility, informativeness and personalization significantly enhancing tourist satisfaction, while interactivity does not. Tourist satisfaction, in turn, positively affects tourist happiness. Furthermore, self-gratification partially mediates the relationship between tourist satisfaction and happiness, highlighting its importance in the smart tourism context.Originality/valueThis research extends the understanding of STTE by demonstrating its effects on tourist satisfaction and happiness. It introduces the mediating role of self-gratification, providing a novel perspective on how personalized smart tourism experiences contribute to overall tourist happiness.
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    The Role of Women Entrepreneurs on Family Businesses in Turkey
    (Springer Nature, 2023) Bayram, Gül Erkol; Bayar, Sinan Baran; Bayram, Ali Turan
    The aim of the study is to determine the current situation of women entrepreneurs running family businesses in Turkey. In this context, the current situation, problems, and future expectations of women entrepreneurs in Turkey are discussed according to the document analysis technique, one of the qualitative research methods. Related literature and relevant statistics were reviewed. The study area consists of 3 main titles: Characteristics of female women entrepreneurs in tourism industry, women entrepreneurs in family businesses; the example of Turkey, and the third title is women entrepreneurs in family businesses: the example of Turkey women entrepreneurs in family businesses: the example of Turkey. According to the results, it is seen that women entrepreneurs in Turkey have some problems in running a family business, but these problems have been partially resolved with various government incentives and supports. Since the women entrepreneurs running a family business in the case of Turkey has not been discussed before, the study is meaningful and unique. One of the limitations of the study is that it is designed for the sample of Turkey and consists of women entrepreneurs running a family business. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.