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    Service Innovation in the Retail Sector: A Study on Perceived Value, Customer Satisfaction and Behavioural Intent
    (Beta Basim Yayim Dagitim A.S., 2019) Özbekler, Türkan Müge
    Purpose: This study aims to investigate whether there is a relationship between service innovation, perceived value, customer satisfaction and behavioural intention in retail sector. Methodology: Study has been formed by selection of customers from four companies which are listed in the most reputable retail clothing brands published by Turkey Reputation Index Report 2018 and analysed by SmartPLS. Findings: It was found that service innovation dimensions directly affect perceived value and customer satisfaction partially mediates relationship between perceived value and behavioural intention. Practical Implications: In future research, innovation dynamics of different sub-sectors can be examined and deeper customer insight can be obtained. Originality: The study’s subject as investigating the impact of innovation efforts to improve potential relationships with the customer is expected to contribute to both literature and practice.