Eravci, Abdullah2025-03-232025-03-232024979-836936147-4979-836936145-0https://doi.org/10.4018/979-8-3693-6145-0.ch006https://hdl.handle.net/11486/4348The reality of rural cities and regions in the world and in Turkey and the need for support are frequently emphasized. However, there are very few studies on the need for rural cities to support national economies. The most well-known power and valid resource for rural cities is agriculture. A magical force is needed to nurture agricultural activities and help rural cities establish their own economic order. This magical power is marketing, which has become popular in business science in recent years. The development of rural cities through marketing and the contribution of change to the national economy by starting from local communities and expanding are in line with the “bottom-up” development model. This study is aimed to draw attention to the role of agricultural marketing in rural development in the country's economy and to contribute to marketing science. © 2024 by IGI Global. All rights reserved.eninfo:eu-repo/semantics/closedAccessBook Part14516910.4018/979-8-3693-6145-0.ch0062-s2.0-85210626589N/A