İskenderoğlu, Feride CansuBaltacıoğlu, Mustafa KaanArat, Hüseyin Turan2025-03-232025-03-232022978-625000843-0https://hdl.handle.net/11486/4411BAU; et al.; INOGEN; Republic of Turkey, Ministry of Energy and Natural Resources; TENMARK; Turkish Airlines23rd World Hydrogen Energy Conference: Bridging Continents by H2, WHEC 2022 -- 26 June 2022 through 30 June 2022 -- Istanbul -- 186176In recent years, it has become very important to examine the positive or negative factors affecting participation in Scientific Conferences and to determine the right strategies. In this study, it is aimed not only at academic research focusing on the motivating and hindering factors in the literature, but also to expand the existing academic knowledge in terms of social media platforms, together with the data obtained from the social media platforms of the WHEC2022 conference. In addition to new and established factors affecting conference attendance, an interactive management and organizational strategies are proposed. An increase of 3.2% was observed in the WHEC2022 conference participation with the social media strategy used. Research findings are important for conference administrators in addressing the higher-importance social media strategies that affect conference attendance and the factors that affect them. © 2022 Proceedings of WHEC 2022 - 23rd World Hydrogen Energy Conference: Bridging Continents by H2. All rights reserved.eninfo:eu-repo/semantics/closedAccessAttractionsConferenceEffectsHydrogen EnergySocial MediaConference Object150815102-s2.0-85147197550N/A